Orlando, Fla.—Orlando City SC announced Wednesday that Sherwin-Williams is the newest sponsor of the club, with their logo appearing on the shorts for the 2013 season. In an active offseason that has already seen the naming rights of the Citrus Bowl (Fifth Third Bank Field at the Florida Citrus Bowl) secured, fans will see the pant sponsorship beginning at the home opener on Sunday, April 14, against the Rochester Rhinos.

“Orlando is an important market for us,” said Jason Riveiro, Multicultural Marketing Manager of SherwinWilliams. (The game) is such an important passion point for our customers and since Orlando already has such a strong base of supporters, it attracted us to the franchise.”

SherwinWilliams joins Orlando Health, LEGOLAND ® Florida and Lifemax as partners that are featured on the Orlando City kit. The Sherwin-Williams partnership also marks the first time a sponsor has appeared on the pantleg of any Orlando City kit.

“We also know that Orlando City is a winning brand and a winning team,” Riveiro continued. “They are a team that is on the right track and we’re excited to see what the future holds for Orlando. “

Orlando City has a track record of top corporate partnership in the area, continuing with the SherwinWilliams sponsorship. The club has an 86% renewal rate from the 2012 to 2013 season and remains one of the best sports brand values in the State of Florida.

Key pieces of sponsorship still remain for Orlando City as they continue to build toward becoming a Major League Soccer (MLS) franchise, including stadium branding. If you’d like to inquire about a partnership, please contact Director of Corporate Sales Jeff Garcia at [email protected]

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