Orlando is entering a key part in the franchise’s history.

As talk begins to ramp up on Orlando City’s goal to become a Major League Soccer franchise, the attractiveness of becoming a corporate partner is also becoming a lucrative deal.

Orlando, who is bringing back jersey sponsors Orlando Health, Lifemax, and LEGOLAND Florida for the 2013 season, recently inked a deal with Fifth Third Bank- securing the field naming rights (Fifth Third Bank Field at the Florida Citrus Bowl). More announcements on larger corporate sponsorship are coming in the following weeks.

So why all the success?

The Orlando City sales team, which isn’t a big fan of calling sponsors by that name, instead uses “partners” in reference to their corporate supporters. That’s done on purpose.

“We view our partners as family,” said Director of Corporate Sponsorship Jeff Garcia. “Our goal is to make sure that their sponsorship fits. It has to make sense for them as we enter into a deal. We hope this atmosphere positively affects our brand heading into the 2013 season.“

The club has an 86% renewal rate from 2012 to the 2013 season, with LegoLand, Heineken, Orlando Health, Metro PCS, Fifth Third Bank, United World Soccer, Kohl's Play it Forward, Lifemax, Rosen Plaza and Office Furniture Outlet all returning for the upcoming season.

So can you and your company still become a partner?

Key pieces of sponsorship still remain for Orlando City as they put the final parts in place to become a Major League Soccer (MLS) franchise, including stadium branding. If you’d like to inquire about a partnership, please contact our Corporate Sales Director Jeff Garcia at [email protected]