Oklahoma City Thunder's New Daktronics Scoreboard

Unique Centerhung Design Incorporates Tilted Lower Panels for Courtside Seats

BROOKI­­NGS, S.D. – June 9, 2009 – Daktronics Inc (Nasdaq-DAKT) of Brookings, S.D., has been chosen to design, manufacture and install an integrated scoring and video display for the Ford Center, home of the Oklahoma City Thunder. The $3.9 million system will be installed and operational before the start of the 2009-10 Thunder season.

“Our goal is to take as many steps as possible to improve the game experience for our fans,” said Brian Byrnes, the Thunder’s Senior Vice President for Ticket Sales and Services. The addition of this high quality scoreboard is just one of the many amenities we are improving to accomplish that goal. The high quality video panels will provide higher resolution which means sharper, clearer images and enhanced viewing for every seat in the house.”

Daktronics proven video display technology will be featured on ten displays that comprise the heart of the centerhung display. These displays will present incredible, high-resolution, crystal clear live video, replays and statistical information. “This is so much more than a scoreboard. It will be so much more dramatic because of the video and digital technology,” added Byrnes.

Two of those displays are unique, tilted video panels, with 6 millimeter center-to-center pixel spacing, on the bottom of the centerhung that will provide high quality, easy-to-view video and information to fans sitting courtside and in other lower seating areas. “This is an original feature we requested and it was designed specifically for the Thunder,” said Byrnes. “We feel it will greatly improve the viewing experience for our fans sitting close to the floor.”

An LED ring display sits atop the centerhung, capable of providing game-in-progress information, statistics, sponsor promotions, cropped video clips, animations, graphics and advertisements.

“We are very excited to be a part of this project for the Thunder and the City of Oklahoma City,” said Perry Grave, Daktronics Sales. “This is a unique design that will provide the ultimate in fan entertainment.”


About the Ford Center

Owned by the City of Oklahoma City and managed by SMG, Ford Center has hosted more than 600 events and almost six million guests since opening in 2002.

On March 4, 2008, Oklahoma City voters overwhelmingly approved a temporary one-cent sales tax, which will fund major upgrades to the Ford Center. Plans include the addition of a grand entrance with a multistory atrium, new restaurants, clubs, concession areas, bunker suites, loge boxes, rooftop gardens, a warm-up basketball court, locker rooms, team offices and a family fun zone.


About Daktronics

Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, over 5,500 large screen video displays have been sold and installed in sporting and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays.

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video.

Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at [email protected], call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.



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