FOR IMMEDIATE RELEASE
May 29, 2009

GMR IS "SPORTS EVENT MARKETING FIRM OF THE YEAR"

SportsBusiness Journal Selects GMR For Top 2009 Honor

MILWAUKEE - GMR Marketing has been honored by SportsBusiness Journal as its 2009 Sports Event Marketing Firm of the Year. The announcement was made last night in New York City at SportsBusiness Journal's annual Sports Business Awards.

GMR was selected for its wide scope of sports marketing partners, vast number of successful sports event productions, extensive work with other brands to provide fans hands-on experiences and the ability to generate positive media coverage. GMR relies on 30 years of experience building best-in-class solutions for clients in sports event marketing, works with a wide scope of partners, including MillerCoors, Lowe's, Gillette, Comcast and Ask.com.

"It's a great honor to have the Sports Business Journal recognize the work GMR does for our clients within the sports marketing arena," said GMR President Craig Connelly. "We have a passionate group of sports professionals and this award is a testament to their commitment to their clients and the industry."

GMR's sports marketing efforts cover the entire sports landscape. From collegiate and professional to participatory and amateur, GMR has been a constant presence at sporting events of all levels on behalf of its client partners. Recent activation includes Ask.com's NASCAR launch, Comcast's promotion of March Madness OnDemand, PepsiCo's "AMP Energy Human Energy" event at Super Bowl XLII and SPEED Channel's "Speed Fanatics."

GMR produced more than 7,500 events over the past year on behalf of more than 25 clients, ranging from the Daytona 500 to concerts at tailgate parties to intimate, VIP hospitality at the International Consumer Electronics Show, providing seamless integration with top companies and brands. The mobile production staff delivers experiences from palette to pavement, while the QuickStrike staffing arm provides clients a trained workforce of 15,000 or more. It all allows GMR to build best-in-class solutions for clients in sports event marketing.

"We as a company are extremely fortunate to work with such great client partners that give us opportunities to help market their brands," said Mike Boykin, GMR's Executive Vice President/Sports Marketing. "Even during these challenging times, sports marketing continues to prove its place in the marketing mix to reach consumers on a more engaging level."


ABOUT GMR
Founded in 1979, GMR Marketing is a pioneer in the practice of engagement marketing. GMR is a full-service agency that builds brand relevance with campaigns that resonate with consumers, on a personal level, by leveraging passions for sports and entertainment through the use of interactive channels of retail, digital and live events. A subsidiary of Omnicom and part of the Radiate Group, GMR Marketing is headquartered in Milwaukee, with offices in Chicago, New York, Los Angeles, Dallas, San Francisco, Charlotte, Toronto, Vancouver, London, Paris and Beijing.


CONTACT:
Jeff Horrigan, Media Relations
[email protected]
262-780-8798