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October 7, 2015 | Volume 13, Issue 17
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2016 NSF ADchievement Awards
The Year's Best Sports-Themed Advertising Campaigns.
By: Alby Abalos
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The Philadelphia Eagles won the 2015 NSF ADchievement Award in the Out-of-Home category. Click the image to see their submission.
Dear Faithful Readers,
As we creep into October, the pace around the office has definitely picked up. My office will soon start filling up with the best ideas in sports advertising from 2015. The reason being is that it's almost “awards season” here at the NSF. Up until November 30th, we’ll receive hundreds of entries for the NSF ADchievement Awards, which acknowledge the most creative sports-based advertising of the year. The entries fill every corner with examples of TV commercials, season ticket packages, and other great marketing collateral.
Because the sports industry is so ingrained into our culture, teams and agencies have the opportunity to be especially imaginative with their advertising. Having an audience and fans that are already willing to wear the t-shirts, watch the in-game videos and interact via social media allows the advertisers to focus on the creativity in their message. All of this makes for some outstanding results.
If you believe your advertising is the best in the industry then continue reading to find out how you can put a spotlight on your efforts at the 2016 National Sports Forum in Portland, Oregon.
Best,
Ryan Heidrich
PROGRAM TITLE
Review of the 2015 NSF ADchievement Awards
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OBJECTIVES
To showcase the best sports-themed advertising campaigns of 2015.
PROGRAM DESCRIPTION
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Entering the 13th year, the 2016 NSF ADchievement Awards will be presented February 16, 2016, at the National Sports Forum in Portland, OR. This is your chance to pit your organization's advertising against the best and most effective in the sports industry - giving you the potential to "take a bow" in front of the entire industry, and be recognized as the leader in our business!
The NSF ADchievement Awards highlight the year's best sports-themed advertising campaigns in North America. Campaigns can be submitted in any of the eight categories below. Finalists and winners in each category will be determined by a preliminary judging panel consisting of independent advertising experts.
In addition to the eight categories, the prestigious NSF ADchievement Overall Award of Excellence will be presented to the sports property with the best cumulative advertising. The judging will determine the winner prior to the conference using the total score of each organization's top six individual categories. A representative from the organization that wins the Overall Award of Excellence will be brought out (all expenses paid) to the 2016 National Sports Forum in Portland to receive the award live, in front of the entire industry! The more categories you enter, the better chance you'll have at receiving the Overall Award of Excellence.
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The Utah Jazz won the 2015 NSF ADchievement Award in the Print category. Click the image to see their submission.
SUBMISSION CATEGORIES
The eight individual categories are:
1. Television
2. Social/Mobile Media (Facebook/Twitter campaigns, Pinterest/Instagram pages, apps, etc.)
3. Print (any ad appearing in a publication)
4. Out-of-Home (billboard, wraps, bus shelter, etc.)
5. In-Stadium/In-Arena (stadium signage, in-game videos, restroom ads, etc.)
6. Sales Collateral (ticket stubs, season ticket packages, pocket schedules, etc.)
7. Alternative Media (promotional collateral, unique marketing items, misc., etc.)
8. Internet/Web-Based (splash page, interactive online media, banner ads, etc.)
PRICING
The cost to submit a campaign for the 2016 NSF ADchievement Awards is $139 per entry. To make the Overall Award of Excellence more competitive, all participating teams, agencies, brands and properties can participate in the "ADchievement Six Pack Special" and submit six entries for a flat rate fee of $600.
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DATE
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SUBMISSION FEE
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October 15 - November 30
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$139 PER ENTRY
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SIX PACK SPECIAL
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$600 (6 ENTRIES)
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For complete submission instructions, or if you would like additional information on the 2016 NSF ADchievement Awards, please visit: sports-forum.com/adchievement
Submission Deadline for the 2016 Awards: November 30, 2015.
2015 WINNERS
The 2015 winners: Last year, we had hundreds of entries from all across the sports industry from teams, universities and agencies. But in the end, our independent judging panel awarded the NSF ADchievement Overall Award of Excellence for the best sports advertising to the Milwaukee Brewers!
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MILWAUKEE BREWERS
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Hub Strategy | Oakland A's - "#Winning"
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Milwaukee Brewers - Countdown
*Click the image to view their submissions
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Utah Jazz - Highlight Book
*Click the image to view their submissions
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Philadelphia Eagles - Billboards
*Click the image to view their submissions
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Charlotte Hornets - "Big Al's Paint"
*Click the image to view their submissions
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Texas Rangers - Season Ticket Booklet
*Click the image to view their submissions
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Los Angeles Kings - "Dream On"
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Anaheim Ducks - "Season Ticket Delivery"
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RECENT FEATURES
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PETROL and the Philadelphia Flyers Ignite New Season With Bold Campaign
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Maryland Lottery Partners With the Baltimore Ravens for "Ravens Cash Fantasy" Contest
The Baltimore Ravens engage fans with annual lottery contest.
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160over90 Partners With the Mid-American Conference to Rollout Brand New Campaign
The Mid-American Conference encourage fans to join the "#MACtion Movement."
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ABOUT THE NATIONAL SPORTS FORUM
The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2016 NSF Conference and Trade Show will be held on February 14 - 16, 2016 in Portland, OR. Visit www.sports-forum.com.
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THE NSF SALUTES
OUR PARTNER
Ticket Galaxy joins the NSF as an Official Sponsor for the first time in 2016 as the title sponsor of the Ticketing Super Panel, which will take place on Tuesday afternoon at the 2016 National Sports Forum. Ticket Galaxy is the sports and entertainment industry’s leading source for tickets on the secondary market, providing consumers with hard-to-get, sold-out, and discount tickets to live entertainment events in the United States and abroad.
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