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Click the image above to check out the Sacramento Kings Website!
Dear Faithful Readers,
Each New Year we look forward to change and the prospect of what lies in front of us: traveling to new places, building friendships, career and personal growth, etc. Sometimes, we are met with challenges and sometimes we are lucky enough to find opportunities where we least expect them. This week we’re bringing you a story about capitalizing on unforeseen opportunities.
The Sacramento Kings nearly found themselves in another city midway through 2013. After a city-wide crusade, the Kings found a way to keep their franchise in Sacramento. What the front office found, was a way to capitalize on the reignited fandom.
Enjoy the feature…(and Go Seahawks!)
Erin
[email protected]
P.S. - Feeling creative? Send in your best marketing and advertising campaign from 2013 and your team could be the next feature in "Selling It"!
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The Sacramento Kings
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OBJECTIVES
Over the years, teams move from city to city and talks about teams coming and going are seemingly endless. The constant rumors rarely hold true, but every once in a while a team makes a big splash in a new town. In our story today, we are going to look at a team that came close to moving, but never actually did. By coming within inches of moving to Seattle, the Sacramento Kings created a new wave of excitement in the city and rallied their fans.
When the news hit last year in Sacramento that the Kings would be staying, there was explosive growth in their fan base. The thought of potentially losing NBA basketball in the city of Sacramento brought the fans together behind their team. So much so, that they broke the world record for loudest indoor stadium last November…only to break their own record again later in the fourth quarter of the same game. But that still wasn’t enough for the Kings reach their season ticket goals. They news would bring in more sales, but sitting by idly would have been a huge mistake for the Kings front office. Not many organizations get the opportunity their sales team had. Capitalizing on all the excitement, the Kings invested in their own staff to increase sales, and the results are in.
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Getting creative, the Kings front office staff decided to invest in a new software platform – Hoopla – to motivate their sales team. Hoopla is a game and rewards centric platform used as both a motivational tool and rewards system. There are many ways it works for you and your staff, but the Kings have seen an exceptional performance of of their sales team due to this new software.
Hoopla uses personalized rewards and acknowledgement of achievements and then broadcasts those results across the company. Each employee can personalize their profile so that when they land a sale or generate new leads, their favorite song goes off and their picture comes up and their rank jumps. It instantly updates to all those in the organization and is visible recognition of success, both motivating the employee it is accounting for and the entire team involved. Even more so, the Hoopla software does more than motivate the Kings sales staff, all Kings employees get to see their achievements through Hoopla TV, a live TV service accessible to the enitre organization. Even the executive team is tuned into what’s happening within their organization minute by minute.
The Kings used the Hoopla platform to its fullest to capitalize on their unique situation. They created games between employees, had different contests and leaderboards and tracked specific calls and meetings to precision. Each employee was recognized for their efforts and friendly rivalries spurred healthy competition, leading to a big increase in ticket sales following the Kings announcement to stay in Sacramento.
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Then with the data generated from the first few months, they learned from their fan base and could quickly adapt to better fit their needs. Tracking things like voice mails, live conversations, emails sent and number of calls really breaks down what works and what doesn’t work. And with real-time updates, the underlying metrics are constantly becoming more and more refined for a focused sales effort.
Click above to go to the Sacramento Kings Website!
PARTNERSHIP
The Sacramento Kings mainly partnered with Hoopla to motivate and reward their sales team. Hoopla came in on a Monday to download the software and train Kings employees on it and by 8:30 the next morning, they were off to the races.
RESULTS
After implementing the Hoopla platform, the Kings saw immediate results. Within 30 days of its launch, they became the number one selling ticket in the NBA. Implementing Hoopla's software played a pivotal role in increasing ticket sales for the Kings.
LOOKING AHEAD
The Kings plan on keeping the Hoopla platform for years to come. The success has been great for their sales team and they are more than happy with the results they have seen. And as for Hoopla, they are expanding and growing in the sports industry. With new contracts on both coasts, you can expect to be hear more success stories.
CONTACT
For more Information, contact:
Rebecca MacDonald, VP of Marketing
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