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The San Antonio Spurs won the 2013 NSF ADchievement Award in the Television category. Click the video above to see their submission.
Dear Faithful Readers,
Over the course of the next month, my office tends to look more like a mail room than a proper place to have a meeting. The reason being that it's officially “awards season” at the NSF. Up until November 30th, we’ll receive a few hundred entries to the NSF ADchievement Awards, which acknowledge the most creative sports-based advertising of the year. The packages fill every corner with examples of commercials, season ticket packages, and even Jeff Fischer mustaches (see below).
Because the sports industry is so engrained into our culture, teams and agencies have the opportunity to be especially imaginative with their advertising. Having an audience and fans that are already willing to wear the t-shirts, watch the in-game videos and interact via social media allows the advertisers to focus on the creativity in their message. All of this makes for some outstanding results.
If you believe your advertising is the best in the industry then continue reading to find out how you can put a spotlight on your efforts at the 2014 National Sports Forum in Dallas, TX!
Enjoy the feature,
Erin Mooney
[email protected]
P.S. - Want even more revenue generating ideas? Follow @NatlSportsForum on Twitter to get more helpful insights on #sportsbiz, #sponsorship and more!
PROGRAM TITLE
Review of the 2013 NSF ADchievement Awards
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OBJECTIVES
To showcase the best sports-themed advertising campaigns of 2013
PROGRAM DESCRIPTION
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Entering the 11th year, the 2014 NSF ADchievement Awards will be presented February 11, 2014, at the National Sports Forum in Dallas, TX. This is your chance to pit your organization's advertising against the best and most effective in the sports industry - giving you the potential to "take a bow" in front of the entire industry, and be recognized as the leader in our business!
The NSF ADchievement Awards highlight the year's best sports-themed advertising campaigns in North America. Campaigns can be submitted in any of the eight categories below. Finalists and winners in each category will be determined by a preliminary judging panel consisting of independent advertising experts.
In addition to the eight categories, the prestigious NSF ADchievement Overall Award of Excellence will be presented to the sports property with the best cumulative advertising. The judging will determine the winner prior to the conference using the total score of each organization's top six individual categories. A representative from the organization that wins the Overall Award of Excellence will be brought out (all expenses paid) to the 2014 National Sports Forum in Dallas to receive the award live, in front of the entire industry! The more categories you enter, the better chance you'll have at receiving the Overall Award of Excellence.
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Advertisement
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The Minnesota Wild won the 2013 NSF ADchievement Award in the In-Arena category.
SUBMISSION CATEGORIES
The eight individual categories are:
1. Television
2. Social/Mobile Media (Facebook/Twitter campaigns, Pinterest/Instagram pages, apps, etc.)
3. Print (any ad appearing in a publication)
4. Out-of-Home (billboard, wraps, bus shelter, etc.)
5. In-Stadium/In-Arena (stadium signage, in-game videos, restroom ads, etc.)
6. Sales Collateral (ticket stubs, season ticket packages, pocket schedules, etc.)
7. Alternative Media (promotional collateral, unique marketing items, misc., etc.)
8. Internet/Web-Based (splash page, interactive online media, banner ads, etc.)
PRICING
The cost to submit a campaign for the 2014 NSF ADchievement Awards is $139 per entry. To make the Overall Award of Excellence more competitive, all participating teams, agencies, brands and properties can participate in the "ADchievement Six Pack Special" and submit six entries for a flat rate fee of $600.
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DATE
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SUBMISSION FEE
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SEPTEMBER 15 - NOVEMBER 30
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$139 PER ENTRY
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SIX PACK SPECIAL
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$600 (6 ENTRIES)
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For complete submission instructions, or if you would like additional information on the 2014 NSF ADchievement Awards, please visit: sports-forum.com/adchievement
Submission Deadline for the 2014 Awards: November 30, 2013
2013 WINNERS
The 2013 winners: Last year, we had hundreds of entries from all across the sports industry from teams, universities and agencies. But in the end, our independent judging panel awarded the NSF ADchievement Overall Award of Excellence for the best sports advertising to the Milwaukee Brewers!
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MILWAUKEE BREWERS
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The PM Group - Spurs Family
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Houston Texans - Texans CARE-a-van
(Click above to see CARE-a-van activation)
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Oakland A's - Cut-Out Mustache
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St. Louis Rams - "Flex Plan" Billboards
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St. Louis Rams - Fisher Stache
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Orlando Magic - Season Ticket Passport
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Minnesota Wild - Target Big Red Basket
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Vancouver Whitecaps FC - "The Offer"
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