OBJECTIVES |
To showcase the top sports-themed advertising campaigns from the previous year.
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Attendees at the 2010 National Sports Forum vote to determine
the individual winners across all eight categories.
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PROGRAM DESCRIPTION |
Now entering their eighth year, the 2011 NSF ADchievement Awards will be presented January 31 - February 2, 2011, at the 2011 National Sports Forum in Louisville. This is your chance to pit your organization's advertising against the best and most effective in the sports industry - giving you the potential to "take a bow" in front of the entire industry, and be recognized as the leader in our business!
The NSF ADchievement Awards highlight the year's best sports-themed advertising campaigns in North America. Campaigns can be submitted in any of the eight categories below. Finalists in each category will be determined by a preliminary judging panel consisting of independent advertising experts. Then the attendees of the 2011 National Sports Forum will vote to determine the individual winners of each category.
In addition to the eight categories, the prestigious NSF ADchievement Overall Award of Excellence will be presented to the sports property with the best cumulative advertising. The panel of advertising experts will determine the winner prior to the conference using the total score of each organization's top six individual categories. A representative from the organization that wins the Overall Award of Excellence will be brought out (all expenses paid) to the 2011 National Sports Forum in Louisville to receive the award live, in front of the entire industry! The more categories you enter, the better chance you'll have at receiving the Overall Award of Excellence. |
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submission CATEGORIES |
The eight individual categories are:
1. Television
2. Radio
3. Print (any ad appearing in a publication)
4. Out-of-Home (billboard, bus shelter, etc.)
5. In Stadium/In Arena (stadium signage, restroom ads, etc.)
6. Sales Collateral (ticket stubs, pocket schedules, etc.)
7. Alternative Media (cups, notebooks, cinema, misc., etc.)
8. Internet/Web-based (splash page, interactive online ad, etc.) |
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PRICING |
The cost to submit a campaign for the 2011 NSF ADchievement Awards is $139 per entry. New for the 2011 NSF ADchievement Awards is the "ADchievement Six Pack Special". In response from past participants, we are trying to make the Overall Award of Excellence more competitive for all participating teams, agencies, brands, properties etc. You can now submit six entries for a flat rate fee of $600.
DATE
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SUBMISSION FEE
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October 15 - November 30
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$139 per entry
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SIX PACK SPECIAL
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$600 (6 entries)
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For complete submission instructions, or if you would like additional
information on the 2011 NSF ADchievement Awards, please visit:
www.sports-forum.com/adchievement
Submission Deadline: November 30, 2010
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Mike deMaine of the Greenville Drive/Erwin-Penland addresses the
2010 NSF audience at the 2010 National Sports Forum in Baltimore, MD
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The 2010 Winners: Last year, we had more than five hundred entries from all across the sports industry from teams, universities, and agencies. But in the end, our independent judging panel awarded the NSF ADchievement Overall Award of Excellence for the best sports advertising to Greenville Drive/Erwin-Penland |
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Congratulations to the winners of the 2010 ADchievement Awards
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OVERALL AWARD OF EXCELLENCE
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Greenville Drive/Erwin-Penland
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BEST TELEVISION
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Boston Bruins
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(Click thumbnail to view on YouTube)
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BEST RADIO
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Minnesota Vikings
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(Click thumbnail to view on YouTube)
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BEST PRINT
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Baltimore Ravens
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(Click thumbnail to view on YouTube)
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BEST OUT-OF-HOME
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Monster Media
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(Click thumbnail to view on YouTube)
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BEST IN STADIUM / IN ARENA
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Cleveland Indians
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(Click thumbnail to view on YouTube)
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BEST SALES COLLATERAL
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San Francisco 49ers
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(Click thumbnail to view on YouTube)
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BEST ALTERNATIVE MEDIA
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New York Red Bulls
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(Click thumbnail to view on YouTube)
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BEST INTERNET / WEB BASED
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San Francisco 49ers
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(Click thumbnail to view on YouTube)
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