AAA Mid-Atlantic Becomes A Richmond Flying Squirrels Corporate PartnerAUGUST 24, 2010: WASHINGTON, DC-- Aquarius Sports and Entertainment, AAA Mid-Atlantic’s sponsorship agency of record, announced today that AAA Mid-Atlantic has entered into a corporate partnership with the Richmond Flying Squirrels. The new three-year partnership confirms that AAA will be a sponsor of the Richmond Flying Squirrels through the 2012 baseball season. The foundation of the new partnership will be AAA’s entitlement of the Main Plaza area of The Diamond, the Flying Squirrels Stadium. The Main Plaza will be re-branded the AAA Ultimate Family Entertainment Zone, which will feature live music, games and food. The AAA Ultimate Family Entertainment Zone will also include a new co-branded promotional logo that will be featured on main plaza signage and main stage backdrop signage. Additionally, AAA will receive print, radio and video board signage as part of the partnership. Matthew Haas, Director, Partnership & Event Marketing for AAA Mid-Atlantic said, “We are thrilled to enter into a partnership with the Richmond Flying Squirrels during their inaugural season. This partnership provides a great opportunity to activate a communication strategy that will reach an excited group of baseball fans in Richmond.” “We couldn’t be happier to partner with AAA Mid-Atlantic as we attempt to build one of the model brands in professional sports,” said Flying Squirrels’ Vice President and COO Todd “Parney” Parnell. “Their innovative approach and dedication to customer service are traits we are striving to incorporate into the overall experience at the ballpark. We know our fans will truly enjoy our joint efforts and will benefit because of them.” About AAA Mid-Atlantic: AAA Mid-Atlantic serves nearly four million members in New Jersey, Delaware, Maryland, Pennsylvania, Virginia and the District of Columbia, with personal insurance, financial, automotive and travel services through 53 retail branches, regional operations centers and the Internet, at aaa.com/community About Richmond Flying Squirrels: The Richmond Flying Squirrels are the Double-A affiliate of the San Francisco Giants. 2010 marks the Flying Squirrels inaugural season in Richmond, VA, where they compete in the Eastern League of Professional Baseball Clubs. The Flying Squirrels have welcomed nearly 6,500 fans per game to The Diamond, a 9,560 seat facility located in downtown Richmond. In its first season, the club has established itself as an industry leader in the areas of marketing, merchandising and customer service. For more information, visit www.SquirrelsBaseball.com About Aquarius Sports and Entertainment: Aquarius Sports and Entertainment is a full-service sports and entertainment marketing firm that provides clients with a one-stop option for sponsorship consulting and activation services, sponsorship sales representation, corporate hospitality, and event and promotional marketing. For more information, visit www.Aquarius-SE.com |
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