NSF "Selling It..." Newsletter - 2015 ADchievement

   
NSF "Selling It..."

October 14, 2014 | Volume 12, Issue 34
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2015 NSF ADchievement Awards  
The Year's Best Sports-Themed Advertising Campaigns
By: Ryan Heidrich

Oakland A's
The Oakland A's won the 2014 NSF ADchievement Award in the Television category. Click the video above to see their submission.


Chantelle Neep
Dear Faithful Readers,

Things are definitely picking up around here, my office will soon start filling up with the best ideas in sports advertising from 2014. The reason being that it's officially “awards season” at the NSF. Up until November 30th, we’ll receive a few hundred entries to the NSF ADchievement Awards, which acknowledge the most creative sports-based advertising of the year. The packages fill every corner with examples of commercials, season ticket packages, and great print items.

Because the sports industry is so engrained into our culture, teams and agencies have the opportunity to be especially imaginative with their advertising. Having an audience and fans that are already willing to wear the t-shirts, watch the in-game videos and interact via social media allows the advertisers to focus on the creativity in their message. All of this makes for some outstanding results.

If you believe your advertising is the best in the industry then continue reading to find out how you can put a spotlight on your efforts at the 2015 National Sports Forum in Cincinnati, Ohio.


Enjoy the feature,

Ryan Heidrich

[email protected]

P.S. - Want even more revenue generating ideas? Follow @NatlSportsForum on Twitter to get more helpful insights on #sportsbiz, #sponsorship and more!


PROGRAM TITLE


Review of the 2014 NSF ADchievement Awards

ADchievement Awards 2015

 

OBJECTIVES


To showcase the best sports-themed advertising campaigns of 2014 

PROGRAM DESCRIPTION

Entering the 12th year, the 2015 NSF ADchievement Awards will be presented February 10, 2015, at the National Sports Forum in Cincinnati, OH. This is your chance to pit your organization's advertising against the best and most effective in the sports industry - giving you the potential to "take a bow" in front of the entire industry, and be recognized as the leader in our business!

The NSF ADchievement Awards highlight the year's best sports-themed advertising campaigns in North America. Campaigns can be submitted in any of the eight categories below. Finalists and winners in each category will be determined by a preliminary judging panel consisting of independent advertising experts.

In addition to the eight categories, the prestigious NSF ADchievement Overall Award of Excellence will be presented to the sports property with the best cumulative advertising. The judging will determine the winner prior to the conference using the total score of each organization's top six individual categories. A representative from the organization that wins the Overall Award of Excellence will be brought out (all expenses paid) to the 2015 National Sports Forum in Cincinnati to receive the award live, in front of the entire industry! The more categories you enter, the better chance you'll have at receiving the Overall Award of Excellence.

Advertisement
Tripple Play

 

 San Francisco 49ers

The San Francisco 49ers won the 2014 NSF ADchievement Award in the Sales Collateral category.

SUBMISSION CATEGORIES

 
The eight individual categories are:

1. Television
2. Social/Mobile Media (Facebook/Twitter campaigns, Pinterest/Instagram pages, apps, etc.)
3. Print (any ad appearing in a publication)
4. Out-of-Home (billboard, wraps, bus shelter, etc.)
5. In-Stadium/In-Arena (stadium signage, in-game videos, restroom ads, etc.)
6. Sales Collateral (ticket stubs, season ticket packages, pocket schedules, etc.)
7. Alternative Media (promotional collateral, unique marketing items, misc., etc.)
8. Internet/Web-Based (splash page, interactive online media, banner ads, etc.)

PRICING

The cost to submit a campaign for the 2015 NSF ADchievement Awards is $139 per entry. To make the Overall Award of Excellence more competitive, all participating teams, agencies, brands and properties can participate in the "ADchievement Six Pack Special" and submit six entries for a flat rate fee of $600.
 
DATE
SUBMISSION FEE
October 15 - November 30
$139 PER ENTRY
SIX PACK SPECIAL
$600 (6 ENTRIES)

For complete submission instructions, or if you would like additional information on the 2015 NSF ADchievement Awards, please visit: sports-forum.com/adchievement

Submission Deadline for the 2015 Awards: November 30, 2014.

2014 WINNERS

 
The 2014 winners: Last year, we had hundreds of entries from all across the sports industry from teams, universities and agencies. But in the end, our independent judging panel awarded the NSF ADchievement Overall Award of Excellence for the best sports advertising to the Milwaukee Brewers!
 

MILWAUKEE BREWERS

 
Oakland A's
Oakland A's - "Green Collar Baseball"
Brewers
Milwaukee Brewers - "10-packs Countdown Contest"
 
 LA Kings
Los Angeles Kings - "We Are All Kings"
 KC Royals
Kansas City Royals & Walz Tetric Advertising - "Pitch" Billboards 
 Coyotes
Arizona Coyotes- "Howliday Video"- click to watch!
 49ers
San Francisco 49ers- "Farewell Candlestick"
 
Milwaukee Brewers - "In-Game Video"
 Kings
Los Angeles Kings- "We Are All Kings"- click to watch!
 

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ABOUT THE NATIONAL SPORTS FORUM

The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2015 NSF Conference and Trade Show will be held on February 8 - 10, 2015 in Cincinnati, OH. Visit www.sports-forum.com.

THE NSF SALUTES
OUR PARTNER

Daktronics

Daktronics offers the most complete line of integrated electronic scoring and display products available, including scoreboards for all sports and all levels of competition, and the latest programmable display systems that incorporate LED (light emitting diode) technology.

Click Here to learn more!

 



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