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June 25, 2014 | Volume 12, Issue 26
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SAN DIEGO CHARGERS REACH NEW PROSPECTS WITH INTERACTIVE ONLINE PLATFORM
The San Diego Chargers customize presentations on unique online platform, ePitch, to reach new prospects in an innovative way.
By: Rebecca Cave
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Click the image above to check out the San Diego Chargers ePitch platform!
Dear Faithful Readers,
I can’t believe that we are closing in on July. It seems like not too long ago we were in Dallas for the 2014 NSF Forum back in February.
One thing I took away from the Forum is that teams must get creative when reaching out to clients to sell tickets. As you will read in the article below, the San Diego Chargers have teamed up with Channel 1 Media and their ePitch platform to deliver customized presentations to their prospective clients.
More and more teams are starting to use this type of service and it is good to know that the Chargers and Channel 1 Media have enjoyed their partnership together.
Enjoy the feature,
Ryan
P.S. - Feeling creative? Send in your best marketing and advertising campaign from 2014 and your team could be the next feature in "Selling It"!
PROGRAM TITLE
San Diego Chargers: ePitch
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OBJECTIVES
Tickets are the most vital sales revenue of any sports team. With the lure of being able to watch the game from home, teams have had to get creative to bring people into the stadium. That considered, Channel 1 Media has created an online platform called ‘ePitch’ which focuses on exactly what teams are looking for; creativity. With each presentation completely customizable, ePitch has become the new way to personally appeal to fans and ultimately sell tickets.
The Chargers looked to ePitch after working with Channel 1 Media on a season ticket renewal eBrochure. Built off of this initial online program, ePitch allowed the Chargers to use the same innovative technology to appeal to new prospects and future season ticket members. “After a thorough and detailed assessment of what we wanted to achieve in an electronic sales brochure we quickly determined the ePitch product would meet our needs and objectives,” said Todd Poulsen, Chargers Senior Director of Ticket Sales and Services.
PROGRAM DESCRIPTION
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ePitch is a powerful, easy to use, customizable sales presentation tool developed specifically for sports. It’s the latest way to create exciting presentations showcasing a team’s entire inventory – by turning a generic linear slideshow into an interactive online visual experience – in just minutes.
Seamlessly integrated within a team’s unique brand, ePitch is completely modular enabling reps to create presentations that focus exclusively on Season Tickets, Partial Plans, Hospitality or Groups by simply turning sections On or Off. Reps can also change the order of sections and create a customized page anywhere they wish. Built in HTML5, ePitch can also be viewed on any tablet, computer or smartphone.
Fully integrated with all major CRM systems – including Salesforce, Microsoft Dynamics and Eloqua – ePitch helps reps close business more efficiently. And, with instant tracking, reps can follow their client’s every move, right down to the actual device they used.
ePitch is perfect for new proposals, follow-ups and summaries. It’s also the ideal tool for corporate partnership presentations.
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A quick look at how ePitch allows you to customize your presentations.
PARTNERSHIP
The Chargers partnered with Channel 1 Media to utilize the ePitch platform – which is now being used by over 25 different teams as part of their daily sales routine.
RESULTS
Since using ePitch, the Chargers have developed over 2,700 customized presentations through their 25 reps and have seen some very tangible results. Not only has it improved their efficiency, but it has sped up their sales process.
LOOKING AHEAD
The Chargers will continue using ePitch for the creation of their customized sales presentations while Channel 1 Media expands the platform’s features. Evan Karasick, President of Channel 1 Media, says, “We strive to be at the forefront of digital technology and are fortunate to be working with forward thinking clubs like the Chargers, who encourage us to push the envelope.”
CONTACT
For more Information, contact:
Rick Amos, VP Business Development, Channel 1 Media
Todd Poulsen, Senior Director of Ticket Sales and Services, San Diego Chargers
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ABOUT THE NATIONAL SPORTS FORUM
The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2015 NSF Conference and Trade Show will be held on February 8 - 10, 2015 in Cincinnati, OH. Visit www.sports-forum.com.
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THE NSF SALUTES
OUR PARTNER
PermaCard offers a complete line of innovative brand activation, sponsorship marketing solutions, and promotional items specifically designed for professional and collegiate teams. With our PermaCard® products, we deliver personalized laminated applications for teams and sponsors to engage with their audience. Whether you’re looking for a unique in-stadium giveaway or a personalized mail piece to touch your season ticket holders and fan base, we’re confident we have a solution to fit your needs.
Click Here to learn more!
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