National Sports Forum: Newsletter Archive

2012 NSF ADchievement Awards


October 19, 2011 \| Volume 10, Issue 11
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Dear Faithful Readers,

As the editor of Selling It, I'm constantly scouring sports publications, the internet, and additional leads to find the latest and greatest revenue-generating sports ideas. Each time I think I've seen all there is to see and each time I'm blown away by a new technology or promotion a team has used to successfully move the needle. In addition to my love for all sports promotions, I'm also a huge fan of competition (Aren't we all? We are in sports after all), which is why award season here at the NSF is my favorite time of the year. The NSF ADchievement Awards highlight the year's best sports-themed advertising campaigns in eight distinct categories by pinning the best and most effective ad campaigns against one another. Who makes the best TV commercials? Who creates the best print collateral? Which social/mobile campaign blew everyone else out of the water? I don't know yet, but very much look forward to reviewing what teams/properties submit! I strongly encourage you to enter a campaign into the 2012 NSF ADchievement Awards...give your hard work the recognition it deserves! So, let the competition begin and may the best campaign win!

Enjoy the Feature,

Joe Shapero
[email protected]

P.S. Love the feature? Hate it? Wish we covered a great idea or program your organization is doing? Email me with your idea or any and all of your comments from this week's issue and we will include them anonymously on our NSF LinkedIn Discussion Board!


	2012 NSF ADchievement Awards
	The year's best sports-themed advertising campaigns.

CONTACT	Advertisement
Mark Petix Assistant Coordinator National Sports Forum Phone: (619) 469-4101 ext. 505 Email: [email protected]
ORGANIZATION
National Sports Forum

PROGRAM TITLE
"2012 NSF ADchievement Awards"

OBJECTIVES

To showcase the top sports-themed advertising campaigns of 2011.

PROGRAM DESCRIPTION

Entering the 9th year, the 2012 NSF ADchievement Awards will be presented January 30 - February 1, 2012, at the 2012 National Sports Forum in Oklahoma City, OK. This is your chance to pit your organization's advertising against the best and most effective in the sports industry - giving you the potential to "take a bow" in front of the entire industry, and be recognized as the leader in our business!

The NSF ADchievement Awards highlight the year's best sports-themed advertising campaigns in North America. Campaigns can be submitted in any of the eight categories below. Finalists in each category will be determined by a preliminary judging panel consisting of independent advertising experts. Then the attendees of the 2012 National Sports Forum will vote to determine the individual winners of each category.

In addition to the eight categories, the prestigious NSF ADchievement Overall Award of Excellence will be presented to the sports property with the best cumulative advertising. The panel of advertising experts will determine the winner prior to the conference using the total score of each organization's top six individual categories. A representative from the organization that wins the Overall Award of Excellence will be brought out (all expenses paid) to the 2012 National Sports Forum in Oklahoma City to receive the award live, in front of the entire industry! The more categories you enter, the better chance you'll have at receiving the Overall Award of Excellence.

Columbus Crew received 3rd place in the Alternative Category for their "BLACKOUT the Galaxy" campaign.

SUBMISSION CATEGORIES

The eight individual categories are:

1. Television
2. Social / Mobile Media (Facebook/Twitter Campaigns, Check-Ins, Apps, etc.)
3. Print (any ad appearing in a publication)
4. Out-of-Home (billboard, bus shelter, etc.)
5. In Stadium/In Arena (stadium signage, restroom ads, etc.)
6. Sales Collateral (ticket stubs, pocket schedules, etc.)
7. Alternative Media (cups, notebooks, cinema, misc., etc.)
8. Internet/Web-based (splash page, interactive online ad, etc.)

PRICING

The cost to submit a campaign for the 2012 NSF ADchievement Awards is $139 per entry. To make the Overall Award of Excellence more competitive, all participating teams, agencies, brands, and properties can participate in the "ADchievement Six Pack Special" and submit six entries for a flat rate fee of $600.

DATE	SUBMISSION FEE
October 15 - November 30	$139 per entry
SIX PACK SPECIAL	$600 (6 entries)

For complete submission instructions, or if you would like additional
information on the 2012 NSF ADchievement Awards, please visit:
www.sports-forum.com/adchievement

Submission Deadline: November 30, 2011

The San Jose Earthquakes won the 2011 NSF ADchievement award for best television commercial.
Click here to view the commercial.

The 2011 Winners: Last year, we had more than five hundred entries from all across the sports industry from teams, universities, and agencies. But in the end, our independent judging panel awarded the NSF ADchievement Overall Award of Excellence for the best sports advertising to Greenville Drive.

Congratulations to the winners of the 2011 ADchievement Awards

OVERALL AWARD OF EXCELLENCE

Greenville Drive