November 18, 2002
Volume 1, Issue 10

Wisconsin Basketball "Phones Home" for Renewals

Badgers increase season ticket renewals with a call from the Coach.

Do you know someone who should be receiving SELLING IT ...?  If so, click the 'FORWARD TO A FRIEND' button to the right and send them this edition of SELLING IT.  Like you, they will have the opportunity to read about creative, dynamic, and revenue-generating ideas from teams such as:

Toronto Raptors   Chicago White Sox   Iowa State
Sioux Falls Stampede   Minnesota Vikings
Sacramento River Cats   Boston Bruins  Oakland A's
Buffalo Bills

ALSO, WE'D LIKE TO HEAR FROM YOU!
As a subscriber of SELLING IT ... we would like to feature one of your successful programs.  Simply click on this LINK, and request information regarding submission of future SELLING IT programs.  

Contact:  Kevin Kluender, Assistant Director of Marketing

Organization:  University of Wisconsin Intercollegiate Athletic Department

Objective:  Renew Season Tickets for the Upcoming 2002-2003 Men's Basketball Season

Project Description:  The University of Wisconsin Intercollegiate Athletic Department used NVS Interactive Media to send out an automated telephone message from Head Basketball Coach, Bo Ryan.  The personalized message was sent to season ticket holders informing them to renew their season tickets before the September deadline.

Results:  The message from Bo Ryan was sent to the database of over 6500 people.  84% of the Bo Ryan calls were connected(meaning, 84% of the database either received the call live, or Bo's message was left).  With an average of a 5% return, the University of Wisconsin exceeded their goal and renewed over 97% of the season ticket holders.

"Our goal was to get season ticket holders to renew early in the renewal period.  NVS Interactive Media enabled us to reach our targeted fan base in a unique and creative fashion with minimum cost.  Direct Dial Marketing complimented our entire marketing campaign.  We were very encouraged with the positive response from our fans!"

If you would like further information on this program, please contact Kevin Klunder at 608.265.9152.

For more information on NVS Interactive Media and Direct Dial Marketing, please call
Jon Matyjas at 800.783.1134.

Put on your Hard Hat...
because The Forum is Headed to the Steel City!

The 8th Annual 2003 National Sports Forum will be showcasing Pittsburgh, PA, January 20-22, 2003. The Forum consists of three days of Breakout Sessions on the topics of Marketing, Promotions, Sponsorship, Internet Marketing, Ticket Sales, Club Suite Sales, and Fan Entertainment.  We will also feature four (4) Keynote Addresses and "Behind the Scenes" tours of PNC Park, Heinz Field, and Mellon Arena! To register, or for more information, visit www.sports-forum.com or contact Dave Mullins at 800-232-3133 ext. 204.