November 30, 2005

Volume 4, Issue 22

Schools “Carry” BlueClaws Ticket Sales

Contact Info:  Adam Sciorsci, Group Sales Manager, (732) 901-7000 ext. 115, [email protected]

Team: Lakewood BlueClaws (Single A Affiliate of the Philadelphia Phillies)

Program Title:  "Piggy-Back Game Fundraiser Program"

Objective:  The Lakewood BlueClaws had three main objectives for the "Piggy-Back Game Fundraiser Program":

1) Generate group sales in a non-traditional way.

2) Expose BlueClaws baseball to new consumers.

3) Increase ticket sales for Monday-Thursday games.

Program Description:  This past season piggy backs were aplenty in Lakewood, NJ…thanks in part to a special program the BlueClaws implemented with local high school teams.  The initiative was called the  "Piggy-Back Game Fundraiser Program," and it was a win-win for both the BlueClaws and local high school teams! 

Here’s how the program worked…

High school teams agreed to move the location of some of their games to FirstEnergy Park, the BlueClaws’ stadium.  At these high school games the BlueClaws provided public address announcements and scoreboard operations.  And, even better there was no admission charge for high school fans.

In return, each high school team purchased a minimum of 250 tickets to a BlueClaws regular season game.  Normally, these tickets would retail at $6 each, but the high schools sold them for $9 each (earning $3 per ticket for the school). The fundraiser tickets could be used for a Monday through Thursday BlueClaws game in April or May, which are traditionally lesser attended games. 

Media:  The BlueClaws program attracted several local newspapers, weekly publications, and television stations…especially at high profile games between rival high schools.

Results: For each of the past two seasons, the BlueClaws sold 8,000 tickets - which accounts for $48,000 in revenue from the "Piggy-Back Game Fundraiser Program."  And, what’s more…this initiative exposed BlueClaws baseball to people that wouldn’t have gone to a game without this program.   

Looking Ahead: The 2006 season is looking even more promising with 3,000 tickets already sold!  With increased exposure and promotion for the "Piggy-Back Game Fundraiser Program," the BlueClaws are hoping to sell 10,000 tickets for 2006. 

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