Twins Help Sponsors "Keep Score"
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and then had the Nielsen folks code those areas for us,” said Eric Curry, the Twins’ Vice President of Corporate Sponsorships. “A couple of the areas were so good, we were able to take the data to perspective sponsors and sell the signage location.”
“We got great results,” said Eric Curry. “Some of the spots we thought were getting good exposure actually turned out to be much better than we thought. We were able to substantiate some sizeable package increases using some of the data in renewal proposals. In every recap in which the package included field level signage our clients very much enjoyed getting some tangible evidence that their logos and messages were getting out there.”
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