A New Network in Just Nine Innings

August 19, 2009 | Volume 8, Issue 6
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  A NEW NETWORK IN JUST NINE INNINGS!
  BlueClaws use social media to combine baseball and networking into one event 
CONTACT

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NSF Alumni Association
Josh Feinberg
Group Sales Assistant
Lakewood BlueClaws
[email protected]
 
ORGANIZATION
Lakewood BlueClaws
 
PROGRAM TITLE
"9 Innings of Networking"
OBJECTIVES
Sporting events have an uncanny ability to bring people together that normally would not be in the same vicinity.

Using the growing popularity of social media, the Lakewood BlueClaws created a new event at FirstEnergy Park in Lakewood, NJ to accomplish their objective of bringing individuals together that otherwise would not attend a minor league baseball game.
 


"9 Innings of Networking" took place at FirstEnergy Park in Lakewood, NJ
 
PROGRAM DESCRIPTION
Thought to be an effective way to generate ticket sales, staff members tossed around the idea of a networking event at the ballpark.  The "9 Innings of Networking" event was created on the social media site Linkedin.  Invitations were sent out via Linkedin, which included a private link to a forum where confirmed attendees could interact prior to the event and have questions answered by club officials.  Furthermore, a team representative posted "tweets" regarding the event on the BlueClaws' Twitter account.

For $20, attendees received unprecedented networking opportunities, a ticket to the ballgame, an all-you-can-eat picnic buffet in the centerfield cookout area and participation in raffles and giveaways.  
 
MEDIA
It was crucial that the BlueClaws advertised the networking event using new media.  With business professionals, recent college graduates, and the unemployed as their target market, the BlueClaws used social media sites Linkedin and Twitter to promote the event.  Additionally, networking event posting websites and professional development groups contributed to publicizing the event. 
 


The BlueClaws used social media sites such as Twitter to promote the event
 
PARTNERS
The ETP Network, FISH NET (Finding Individual Success Helping Networking Everyone Together), LeTip of Manalapan, New Jersey Young Professionals, Russell Scibetti's blog (The Business of Sports) and Joe Favorito's newsletter all partnered to promote the event.
 
RESULTS
"9 Innings of Networking" concluded with 149 registered attendees, most of which had never attended a BlueClaws game.  The results were considerably higher than the initial goal of 50 attendees and brought new business, new fans and a positive response and feeling towards the organization.  BlueClaws Group Sales Assistant, Josh Feinberg stated, "The feedback we have received from our guests was outstanding!  Whether people were networking, watching the game or taking part in the buffet, everyone had a blast!"
 
LOOKING AHEAD
With such a positive response, the BlueClaws are looking forward to another "9 Innings of Networking" next month.  The event will be promoted through the same social mediums, although a few new initiatives to build on the event will be implemented.
 

ABOUT THE NATIONAL SPORTS FORUM

  

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For over 14 years, The National Sports Forum has been the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2010 NSF Conference and Trade Show will be held on February 1-3, 2010 in Baltimore, MD. Additionally, NSF attendees and vendors rely on the NSF Alumni Association as their key resource for up-to-date and accurate information about what's going on in the sports industry. Visit www.sports-forum.com or contact The National Sports Forum at (619) 469-4101.

  

   

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