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| February 4, 2009 | Volume 7, Issue 19 |
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Presented by
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2009 NATIONAL SPORTS FORUM WRAP UP
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With tremendous gratitude to the 2009 NSF hosts, sponsors, and partners, the 2009 Forum in Greater Phoenix, AZ was a great success. As the Forum grows and the family becomes larger, there are many memories to share and new relationships to be pursued in the months to come. To give a glimpse of The 2009 National Sports Forum, here is a special edition of Selling It..."2009 Forum Wrap Up"
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Saturday, january 24
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The 3rd annual Case Cup Competition kicked off on Saturday with the six schools from the previous two competitions, along with the addition of two expansion schools: University of Memphis and UNC Charlotte. The returning schools were: Arizona State University, University of Central Florida, Ohio University, University of Oregon, San Diego State University, and defending champion Texas A&M University.
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Group photo of 2009 Case Cup participants and Executive Directors
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SUNDAY, JANUARY 25
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From the overwhelming success of last year’s NFL Sales Meeting in Memphis, three other meetings were held on Sunday. MLB, Minor League Baseball and College Athletics had day long meetings, along with the NFL.
Additionally, the Case Cup Competition finalists presented their cases to the following panel of judges: Dan Carpenter, Homestead-Miami Speedway; Stacey Cohen, Phoenix Coyotes; Wendy Grover, Anaheim Ducks/Honda Center; Elana Kutz, Phoenix Regional Sports Commission; Abe Madkour, Sports Business Journal; David Stotlar, University of Northern Colorado; David Synowka, Robert Morris University; and Bob Walker, Connexions Sports & Entertainment.
The NSF also hosted a Web/Digital Media session that was led by Pat Coyle, Founder of Sports Marketing 2.0 and Executive Director of Digital Business for the Indianapolis Colts.
Sunday's web/digital media session led by Pat Coyle
After the Case Cup finalists presented, all eight teams had a chance to unwind and network amongst themselves after two days of continuous preparation and execution of the case.
The 2009 Exhibitors Cocktail Reception was also held on Sunday evening. Exhibitors took a break from setting up their booths and gathered in the trade show hall for introductions with NSF President, Ron Seaver and the NSF Steering Committee.
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MONDAY, JANUARY 26
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The 2009 National Sports Forum started with the traditional Newcomers Welcome Breakfast. Following breakfast were Opening Ceremonies. Our Opening Keynote Speaker was Major League Baseball Commissioner, Mr. Bud Selig.
Opening Ceremonies included the introduction of the 2009 NSF Steering Committee
After Commissioner Selig, our first of two Monday breakout sessions began. There was a total of 14 breakout sessions to choose from on Monday. All of our session leaders did a great job and had much to discuss with interested Forum attendees.
Opening Keynote Speaker, MLB Commissioner, Mr. Bud Selig
Monday afternoon saw our first Super Panel, And Now A Word From Our Sponsors – Presented by Daktronics. This panel was moderated by Bill Sutton (University of Central Florida) and our top notch "hitters" that filled the stage included: Michael McGough (Busch Media Group); Ray Katz (OMG Entertainment & Sports’ Optimum Sports); Troy Morrison (U.S. Bank); David Cagianello (General Motor R* Works); and Greg Via (Gillette).
'And Now A Word From Our Sponsors' Super Panel presented by Daktronics
Then we walked down the hall into PictureU Promotions’ NSF Opening Night in the Trade Show. Our largest trade show was filled with vendors, attendees, food, beverages, music, networking, and PictureU’s Tailgate Zone.
PictureU Promotions' NSF 'Opening Night in the Trade Show' on Monday evening
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TUESDAY, JANUARY 27
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Day two opened with Opening Remarks and the announcement of the 2009 NSF Case Cup winner, Ohio University (Navreet Gill, Andres Lares, Erik Lowery, Jeff Snyder).
The 2009 NSF Case Cup winner, Ohio University
After the screening of the 2009 NSF ADchievement Awards TV Finalists (Chivas USA, Big Ten Network/Tom, Dick & Harry Advertising, JOHNSON’S, Maple Leaf Sports & Entertainment, NFL Players/Forty Forty, and Turner Sports), we broke into our second Super Panel, Blending of Sports & Entertainment – Presented by Banshee Music. The panel was moderated by Dennis Mannion (Los Angeles Dodgers) and our “blended” panelists included: Rob Light (Creative Artists Agency); Kevin Lyman (Vans Warped Tour); Andrew Bangs (YouTube); Mike Stanfield (New Orleans Saints); and Ryan Heuser (Banshee Music).
'Blending of Sports & Entertainment' Super Panel presented by Banshee Music
After a brief coffee break, we broke into our third and fourth rounds of breakout sessions. As with Monday, Forum attendees had 14 unique sessions to choose from on Tuesday.
Before the fourth round of breakout sessions, the Inner Circle Members Only Luncheon was held with Keynote Speaker, Jeff Moorad, General Partner of the Arizona Diamondbacks and future controlling partner of the San Diego Padres.
Inner Circle Luncheon Keynote Speaker, Jeff Moorad
Following the SAMMY Award presentations was the 2009 Budweiser Gala, hosted by the Arizona Cardinals, Global Spectrum, Centerplate and their marvelous University of Phoenix Stadium. NSF attendees and exhibitors walked or took a short bus ride to the stadium. Attendees were greeted at Gate 2 by Cardinals cheerleaders and Cardinals mascot, Big Red.
The 2009 NSF Budweiser Gala hosted by the Arizona Cardinals at University of Phoenix Stadium
After a tour of the stadium, which included viewing the concourses, a few of the 88 luxury flats, home locker room, and walking adjacent to the retractable field, everyone met next to the field for drinks and dinner, where we recognized our newest NSF 5 year alums and NSF Decade Club inductee.
5 Year Alums
AJ Maestas – Navigate Marketing
Mark Tudi – SPORTSEARCH
Jeff Eiseman – Ripken Professional Baseball
Elana Kutz – Phoenix Regional Sports Commission
Martin Herring – Entry Media
Stu Upson – Skip Barber Racing
Danny Heinsohn – Access Pass & Design
Kurtis Katz – Southport Marketing
Marc Timson, PictureU Promotions
David Wasserman, PictureU Promotions
Wendy Wilder Steele, Silverwood Productions
Jason Backs, WorkInSports.com
John Mellor, WorkInSports.com
Darren Hayden, Scarborough Sports Marketing
2009 NSF Five Year Alums
The NSF Decade Club
Ten Year Jersey Retired
Dan Migala, The Migala Report
Jane Kleinberger accepting 10 Year Jersey on behalf of Dan Migala
Following the awards, we had a chance to listen to our Budweiser Gala Keynote Speaker, Michael Bidwill, President, Arizona Cardinals. Mr. Bidwill flew back from Tampa, FL and Super Bowl XLIII preparations just for the Gala. We thank the Cardinals staff and Mr. Bidwill for their hospitality during an exciting time for their franchise.
Budweiser Gala Keynote Speaker, Arizona Cardinals President, Michael Bidwill
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WEDNESDAY, JANUARY 28
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The third day of The Forum began with the announcement of the 2009 ADchievement Award winners. The NSF ADchievement Awards recognize the best sports-themed advertising in eight categories. The categories and winners are:
Television – Maple Leaf Sports & Entertainment
Radio – Turner Sports
Print – Greenville Drive
In Stadium / In Arena – San Francisco 49ers
Out-of-Home – Maple Leaf Sports & Entertainment
Sales Collateral – Toronto Blue Jays/Cenergy
Alternative Media – Arizona State University
Internet / Web-based – Miami Dolphins
Additionally, for having the highest quality of advertising across all categories, Maple Leaf Sports & Entertainment, Ltd. was presented with the “NSF ADchievement Overall Award of Excellence.”
2009 NSF ADchievement Overall Award of Excellence winner, Maple Leaf Sports & Entertainment, Ltd., represented by their very own Amanda Dwyer
For the 2009 NSF ADchievement Awards, more than 500 ads from the sports industry were submitted for consideration. Submissions came from teams representing MLB, NFL, NBA, NHL, MLS, NCAA, and minor leagues, as well as NASCAR, television networks, retail stores, and private corporations.
Following the ADchievement Awards was the third and final Super Panel, View From the Top. This panel was moderated by Abe Madkour (Sports Business Journal) and the panelists who joined Abe were: Mike Bucek (Phoenix Coyotes); Kevin Payne (DC United); Rick Welts (Phoenix Suns); Pat O’Conner (Minor League Baseball); Mike Stanfield (New Orleans Saints); and Laurel Prieb (Major League Baseball).
Wednesday morning's 'View From the Top' Super Panel
Everyone then caught one final glimpse of the NSF Trade Show for "Taking 10" in the Trade Show and continued on to Jobing.com Arena for the final 2009 NSF event, "Behind the Scenes Tours & Lunch" at Jobing.com Arena. Forum attendees were welcomed to the home of the Phoenix Coyotes by Managing Partner, Alternate Governor & Head Coach, Wayne Gretzky.
Managing Partner, Alternate Governor & Head Coach of the Phoenix Coyotes,
Wayne Gretzky welcomes attendees to Jobing.com Arena
After the “Behind the Scenes Tour”, Doug Moss (President & COO, Phoenix Coyotes) was our Keynote Speaker.
Keynote Speaker and President & CEO of the Phoenix Coyotes, Doug Moss
The National Sports Forum would like to thank the Phoenix Regional Sports Commission and all of its Sponsors for making this Forum a huge success!! It could not have happened without all of our attendees, vendors, speakers, partners, sponsors, and hosts...thank you!
We look forward to seeing everyone in 2010 in Baltimore, MD!
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ABOUT THE NATIONAL SPORTS FORUM
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THE NSF SALUTES OUR
SPONSOR
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For over 14 years, The National Sports Forum has been the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2010 NSF Conference and Trade Show will be held on February 1-3, 2010 in Baltimore, MD. Additionally, hundreds of NSF attendees and vendors rely on the NSF "Inner Circle" Membership Program as their key resource for up-to-date and accurate information about what's going on in the sports industry. Visit www.sports-forum.com or contact The National Sports Forum at (619) 469-4101.
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To learn more about Banshee Music click on the logo above.
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THE NATIONAL SPORTS FORUM
7290 NAVAJO ROAD, SUITE 204 | SAN DIEGO, CA 92119
P: (619)469-4101 F: (619)469-4007
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