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Sport Marketing Association Conference
Pedagogy Symposium
Call for Presenters
Submission Deadline: August 1
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| The Sport Marketing Association Pedagogy Symposium is a forum for the exchange of ideas, strategies, assignments, projects, and other teaching and learning tools of use and importance to sport marketing faculty. The Symposium “presentation” consists of a walk-up style conversation where presenters highlight an activity, case study, or any deliverable teaching tool, technique, or pedagogy from the sport marketing academic area that demonstrates education in action. All SMA members and guests registered for the SMA conference are eligible to present at the SMA Pedagogy Symposium to be held in Orlando, Florida, Thursday, October 25, 2012. |
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| Topical Requirements |
Topical areas of all SMA Pedagogy Symposium presentations should cover key content associated with the teaching or educational administration of sport marketing in the general areas of: theoretical foundations of sport marketing; sport-related advertising; incentivizing sport consumers; sport media; sales and promotional strategies and techniques; sponsorships; one-to-one and relationship marketing; pricing; public and community relations; licensing and branding; sport-related sales (tickets/ads/seats/sponsorships); and legal aspects. |
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| Example Topics |
Course planning; course design; assessment; teaching cases, communication activities; digital displays; use of multiple media; writing activities; portfolio development; engagement activities; class presentations and performances; activities promoting critical and/or constructive thinking and/or proficiency in inquiry; creative problem solving; creative environments to enhance academic success; service activities; extracurricular activities facilitating student growth; advising activities that extend teaching and learning; learner activities occurring outside of the classroom; and numerous additional topics as suggested/submitted. |
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| Presentations |
Presenters will disseminate their materials/information via tri-fold display, and/or handout, and/or demonstration, and/or laptop display, and/or any means of their choice fitting on ½ of a 2’ x 5’ table. SMA will provide no utilities, projectors, or other materials. Presenters are responsible for all presentation, display, and demonstration materials. |
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| Submissions |
Submit your presentation description in the following format:
Name (Institutional Affiliation)
Presentation Title
75-word maximum description of your presentation
The submission should be typed in 12-point Times New Roman font, single-spaced. Your description and subsequent presentation should relate directly to sport marketing classroom, field, or on-line teaching and learning (see example provided below).
The due date for submissions is August 1. The submission should be sent in the body of an e-mail message (no attachments) to Dr. Jason Lee ([email protected]) or Dr. Liz Gregg ([email protected]).
SMA Pedagogy Symposium presentations are not refereed; however a committee of three qualified evaluators will examine submissions to verify content. All submissions will be accepted provided the presentation description is cogent and relates directly to sport marketing classroom, field, or on-line teaching and learning.
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| Number of Submissions |
Participants may submit one and ultimately deliver one SMA Pedagogy Symposium presentation per year. An SMA Pedagogy Symposium MAY be made in addition to any presentations in the main SMA conference program. |
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| Notification |
Presenters are to be notified of their presentation status via an official acceptance letter sent by e-mail attachment no later than August 17. Presenters who subsequently decide to not participate must notify the SMA Pedagogy Symposium Coordinators, Dr. Jason Lee via [email protected] or Dr. Liz Gregg via [email protected] by August 30. |
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| Day/Time/Length Symposium |
The SMA Pedagogy Symposium will be one hour in duration, Thursday, October 25th, from 8:00 – 9:00 am. Presenters must remain at a designated station for the duration of the Symposium.
A handout or some other “take-away” material is required. Presenters should have some form of instructive materials to disseminate to SMA Pedagogy Symposium attendees. |
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EXAMPLE SUBMISSION
Erianne A. Weight (University of North Carolina – Chapel Hill)
Market Analysis Excel Tutorial
This display features an assignment constructed to teach and/or refresh basic principles of datamanagement in Microsoft Excel. The assignment utilizes market analysis data allowing handson opportunities to utilize various formulas and functions in Excel. A copy of the assignment will be available via email dissemination.
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