Mission and Vision

Mission Statement
The Sport Marketing Association is dedicated to developing mutually beneficial relationships between professionals, academicians, and students around the world through the creation, distribution, and implementation of sport marketing knowledge via networking, scholarly activities, and career development opportunities.

Vision Statement
The Sport Marketing Association strives to be an organization that:

-Leads in the development and expansion of the body of knowledge in sport marketing;

-Disseminates sport marketing knowledge via internal and external distribution networks;
-Provides forums for professional interaction among practitioners, academicians, and
students dedicated to the sport marketing industry segment;
-Impacts future development within the academic discipline and the field of sport marketing.