American Association Unveils New League BrandingArticle By: American Association
MOORHEAD, MN – The American Association of Professional Baseball has unveiled a new league brand as the circuit prepares for its first season as a Major League Baseball Partner League. It is the first rebrand since the league was founded prior to the 2006 season.
The new marks were designed by Baseballism, with whom the league announced a formal partnership with on Monday. The new primary logo is designed off a baseball field layout, with a star that incorporates home plate. The logo keeps league’s traditional red, white and blue color scheme and drops the word “independent” from the full official name of the league.
“A new look and feel for the American Association was long overdue, and to be able to work with a company like Baseballism to make it happen is very exciting as we move into a new era as a Major League Baseball Partner League. This logo brand signals a new vision for the league and will appeal to a younger demographic.” said American Association Commissioner Joshua Schaub. “The logos are clean, modern, and a fitting visual representation of the professionalism of our league, our players, and our organizations. It’s a look we think our fans will embrace and look forward to seeing it on the field and in our stadiums in 2021.
In the redesign, the American Association and Baseballism created Primary, Secondary, Tertiary and Wordmark logos. All logos will be featured in branding from the league moving forward and are part of a larger branding and communications plan to include, among other items a new website and upgrades to the league’s American Association TV streaming property.
“The American Association is poised to grow moving forward, and it’s time to give our digital presence a facelift,” said Schaub. “The league office will be working diligently over the off-season to complete several fan-friendly projects that will set the American Association apart from all other leagues.”
|
Browse by Month »
March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 June 2020 April 2020 March 2020 February 2020 January 2020 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 |