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Preston McClellan ('14) published an article about the 2013 Reebok CrossFit Games, which will air this week, for SportTechie.com. The website covers the intersection of technology, media, and sports, so McClellan's article focuses on the social and digital strategies of CrossFit.
McClellan examines how the CrossFit national brand uses its digital platforms to engage users, while affiliate CrossFit gyms use social media to create the sense of community that CrossFit is known for.