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5-year Symposium panelists bring tremendous credentials back to Athens

  5-YEAR PANELISTS FOR SYMPOSIUM
Steve Eigenbrot joined the major gifts team at University of South Carolina in July 2010.  His responsibilities include soliciting major gift support for the Garnet Way Campaign, as well as cultivating members of the Gamecock Club toward involvement with the campaign and stewarding existing major gift donors.  Prior to joining the Gamecocks, Eigenbrot worked for over three years at the University of Nevada, Las Vegas, where he served as the Director of Annual Giving for the Rebel Athletic Fund.  In addition to oversight of the annual fund, he was responsible for managing UNLV’s dealer car and gift-in-kind programs.  Eigenbrot also solicited gifts for a new basketball practice facility and a student-athlete academic services building.  Before UNLV, Eigenbrot worked in athletic development at Ohio University, managing volunteer fundraising activities and assisting in the launch of The Ohio Bobcat Club annual giving program.  A graduate of the University of Maryland, Eigenbrot earned a Masters of Business Administration and a Masters of Sports Administration from Ohio University.

Michelle Fogle started her career in May of 2007 with the Columbus Blue Jackets as a Partnership Marketing Manager in Corporate Development.  After a year, she then moved into the role as a Premium Seating Account Executive selling the suites, terrace tables and loge boxes for the team.  After a year in the sales role, Fogle was provided the opportunity to move back into Corporate Development as a Client Service Coordinator with the Houston Texans and moved to Houston in July of 2009.  Michelle just finished her third season with the team and was promoted to the manager of the Client Service Department in January of 2011.  She now manage all areas of sponsor activation and marketing as well as works closely in the trafficking and management of our radio shows and game broadcasts.

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian has spent the past five years with GMR Marketing, overseeing corporate partnership efforts for clients such as Comcast, Lowe’s, and ING among others. He is the Founder of Partnership Activation, a leading resource in sports business that showcases sports marketing and sponsorship trends, best practices, and creative activation tactics. Brian also founded a Partnership Activation Rising Stars initiative that honors sports business professionals ages 30 and under who are making a notable impact in the industry early in their career and has been featured as a guest writer for Darren Rovell’s CNBC SportsBiz column. As a result of his efforts, Brian was recently named “30 Under 30” by Forbes in the category of Entertainment. Brian completed his undergraduate studies at the University of Florida and MBA/MSA graduate work at Ohio University and now resides with his wife Laura and daughter Clara in Milwaukee, WI.

Wade Martin heads into his fifth season with the Cincinnati Bengals, now serving as Assistant Director of Corporate Sales, Marketing, and Broadcasting.  Prior to joining the NFL, Wade worked with ISP Sports (now IMG College) after graduating from Ohio University’s Sports Administration and MBA programs.  In his current role with the Bengals, Wade is responsible for cultivating corporate partnerships and working closely with Club partners, production of the Club’s television and radio networks, and managing game day production elements at Paul Brown Stadium.  After growing up in Athens, Ohio, Wade attended The College of Wooster, where he graduated with a B.A. in Communication Studies and played on the Wooster men’s basketball team.  He and his wife, Kate, currently reside in Cincinnati, Ohio. 

Molly Wurdack-Folt started her career as an intern in the Ohio University Athletics Marketing Department while attending the Ohio University MBA/MSA program. She worked under Dan Hauser developing, promoting and implementing marketing strategies and campaigns for mens Football and Basketball.  Following graduate school, Molly continued her career with the Miami Dolphins on the sponsorship fulfillment team; executing contractual elements and building relationships with clients.  A year later, she moved with her husband to Detroit, MI to take a position as the Ticket Service and Retention Manager at the Detroit Red Wings. Her team handles all full and partial season ticket holders from a service, retention, and upselling stand point. In February 2012, Molly transitioned into a duel role as the Director of Ticket Service and Corporate Partnership Marketing. While still overseeing her ticket service team she now also oversees a client fulfillment team on the sponsorship side of the business.  In her spare time Molly enjoys coaching youth girls soccer with a local club in the suburbs of Detroit.

 



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