Dr. Norm O'Reilly, Richard P. & Joan S. Fox Professor of Business & Department Chair, spoke with Preston McClellan '14 in a recent Sporting News article.
"From a corporate perspective, what we’re seeing in response to this rise of the millennial generation is an increasing emphasis on experiential marketing and what we’re calling the 'festivalization of sponsorship.'"
"Essentially a deeper connection in environments where these millennials are actually paying attention and are appreciative of the corporate support behind something they value — like music or sport or the environment — is what is sought through investments in online/offline activation that seeks to create experiences that allow for this type of marketing. Our research shows it to be highly effective."
Read the rest of the article.
Learn more about Norm O'Reilly.
Why Choose Ohio University Sports Administration?
1. The Curriculum: The MBA/MSA combination
The two-year MBA/MSA program prepares students for leadership positions by combining the business teaching of the Ohio University MBA program with sport-specific knowledge during the MSA program. This degree combination recognizes the growing complexity of the sports, facility and entertainment industries, and reinforces Ohio University's commitment to preparing students for the leadership challenges of the future. SportBusiness International recently ranked the program the #1 American Postgraduate Sports Course.
The MBA phase of the program uses a problem-based learning style, immersing students in collaborative projects and working situations that are commonplace in the business world. Students learn basic business concepts in a real-life context, and develop skills in communication, collaboration and teamwork that are essential for success, while developing their ability to be creative, take initiative, and accept personal responsibility for their actions.
The MSA program combines classroom and practical experience to prepare individuals for leadership positions in the sport industry. An interdisciplinary approach gives students the freedom to choose courses of personal interest and build a foundation of knowledge in their desired career fields.
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