Dr. O'Reilly, our Fox Professor of Marketing, will be speaking about leveraging sponsorships to amplify brand storytelling.
About the Talk
"With one out of every five marketing and communications dollars going to sponsorship, there are some big bets being made by marketers today, but is the return on investment always there? Find out how organizations integrate and leverage sponsorships through communications and how leveraging paid and owned media drives earned media to build brand value."
The panel includes business leaders from the Canadian Football League, Canadian Tire, Ohio University Sports Administration Program and Toronto 2015 Pan/Parapan American Games, and the Globe and Mail.
Register for the event
Registration includes food, networking opportunities, and a Q + A period. The panel will speak on Thursday, October 9, 6 to 8:30 p.m. at the Toronto Marriott Downtown Eaton Centre.