Jim Kahler is the Executive Director of the Center of Sports Administration at Ohio University. He accepted the position in December of 2005 and oversees the day-to-day operation of the Center that carries forward the university's pioneering tradition in sports management education. The Center links faculty, students and alumni to sports-related organizations and businesses, emphasizing research and harnessing knowledge to benefit the industry.
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As social and digital media continue to grow in the sports business industry I have often found myself asking one question as our students continue to research banner ads on team web sites … Why aren’t brands taking greater advantage to make these ads interactive ? I recently heard an expert in the field of digital media quote an alarming stat, “Proportionally, you have a better chance of surviving a plane crash than getting someone to hit a link on your banner ad.”
“You’re more likely to survive a plane crash than click a banner ad.” – Solve Media
While I wholeheartedly agree with this statement I do believe it’s time for the creative departments with some of the top brands around the world to go back to school. Your clients have made significant investments with sports properties and you now have an opportunity to activate your sponsorships with a more meaningful call to action. Don’t look at banner ads as just impressions that can be measured but rather as an opportunity waiting to be activated.
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About Ohio University Sports Administration
As the first institution in the world to offer a master-level degree in Sports Administration, Ohio University has been a pioneer in the sports administration and business world for nearly 50 years. Ranked as the top graduate program in the world by Sport Business International for two consecutive years, Ohio continues its mission of producing the top sports business professionals each year.
The two-year MBA/MSA program prepares students for leadership positions by combining the business teaching of the Ohio University MBA program with sport-specific knowledge during the MSA program. This degree combination recognizes the growing complexity of the sports, facility and entertainment industries, and reinforces Ohio University's commitment to preparing students for the leadership challenges of the future. Please watch the video below for testimonials from some of the program's prominent alumni.
Ohio MBA/MSA informational video:
