Quick Chek continues its sponsorship of ballooning festival
Whitehouse Station-based Quick Chek will once again be the title sponsor of the largest hot air balloon and music festival in North America, which takes place annually in Readington.
PNC Bank, the festival's second major sponsor, also said yesterday it will continue its association with the event. The 28th annual Quick Chek New Jersey Festival of Ballooning, a three-day event that draws more than 175,000 people and worldwide media coverage will be held this year from July 23-25 at Solberg Airport.
Quick Chek's 18-year sponsorship of the event marks the third-longest non-sports title sponsorship of a major event in the United States, following the Macy's Thanksgiving Day Parade in New York City (83 years) and the Southwest Airlines Chinese New Year Parade in San Fransico (20 years).
Quick Chek, based in Whitehouse Station, operates more than 120 convenience stores in New Jersey and southern New York. For more information about the festival, call (800) HOT-AIR9 or visit www.balloonfestival.com. Venuri Siriwardane