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January 28, 2015 | Volume 12, Issue 41
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INFOGROUP PARTNERS WITH THE
SAN DIEGO PADRES TO ENRICH DATABASE
Infogroup Helps the Padres Enrich Data and Gives Insight to Increase B2B Sales.
By: Alby Abalos
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Click the image above to check out Infogroup's website!
Dear Faithful Readers,
Well… The 2015 National Sports Forum is almost here.
This will be the last “Selling It…” issue until the conference is over. The past few months have flown by as we have begun to wrap up the prep work for the 2015 NSF. We can’t wait to get out to Cincinnati and get the show started!
Before we head to Cincinnati we wanted to show one of our Vendor+ sponsors a little love. Infogroup teamed up with the San Diego Padres and the results have been incredible.
Here’s to a great conference! Can’t wait to get out east and watch the entire industry come together for three great days! If you have been enjoying “Selling It…” you will love the NSF. With 40 breakout sessions involving stories just like you read here every two weeks, the education will be fantastic!
We’ll see you in Cincy!
Ryan
P.S. - Feeling creative? Send in your best marketing and advertising campaign from 2014 and your team could be the next feature in "Selling It"!
PROGRAM TITLE
Infogroup: Data Enrichment
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OBJECTIVES
The San Diego Padres needed a quick and easy way to update their business database and a better way to identify the prospects that they needed to be targeting. The objectives were to cleanse and update the San Diego Padres’ business database and they decided to use Infogroup for this project. Infogroup leverages its industry leading U.S. Business Database and the National Change of Address to perform these functions.
PROGRAM DESCRIPTION
Infogroup updated and standardized the Padres’ database’s addresses, appended specific firmographics and flagged duplicates in the customer file. Firmographics are a set of characteristics of organizations, which are most likely to spend money on your product or service. The updated data was re-implemented into the Microsoft Dynamics CRM and used by the Padres’ sales team.
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Click above to see the San Diego Padres website!
PARTNERSHIP
San Diego Padres chose to team up with Infogroup to improve their database system. Infogroup is a data and marketing services company that provides information to generate sales leads, find new customers, and develop direct mail, email and telemarketing campaigns. They are the leading provider of innovative business data, and marketing solutions that are proven to increase customer acquisition and retention.
RESULTS
Infogroup was able to update 65 percent of the Padres’ business records with firmographic information that enables better segmentation for prospecting targets with high propensity to purchase. Overall, Infogroup updated the Padres’ database to better fit their business needs.
LOOKING AHEAD
Infogroup has proven to be a successful partner for the San Diego Padres. This partnership will allow the Padres’ sales team to more accurately target prospects based on industry, company size, and contact title. It also allows the team to profile existing business clients.
CONTACT
For more Information, contact:
Derek Bellinger, Account Executive, Infogroup
Lisa Beno, Director, CRM and Ticket Analytics, San Diego Padres
Scott Robish, Senior Business Analyst, San Diego Padres
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ABOUT THE NATIONAL SPORTS FORUM
The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2015 NSF Conference and Trade Show will be held on February 8 - 10, 2015 in Cincinnati, OH. Visit www.sports-forum.com.
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THE NSF SALUTES
OUR PARTNER
Vizrt is a world leader in broadcast and live event production solutions, providing real-time media creation and distribution tools for broadcasting real-time digital media, Social Media content, Sports analysis and scalable Enterprise MAM solutions.
Click Here to learn more!
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