November 13, 2013 | Volume 12, Issue 11

The best idea from the past year in regards to the overall objective, action and result

The winning submission from the 2013 SAMMY Award - Channel 1 Media. Click the image above to see full submission.

Dear Faithful Readers,

The NSF SAMMY Award turns seven this year (!) and will once again recognize the top Sales, Advertising, Marketing or Management idea of the Year.

Put more simply, the 2014 SAMMY Award will acknowledge sales and marketing programs in sports business that saw BIG results. Ideas that received major “buzz”, helped to ink more deals, increase revenue and generally move the needle.

If your organization put a big idea into action this year and saw trophy-worthy results click here to learn more about entering into this year’s competition. Finalists will be invited to present in front of industry executives at the 2014 National Sports Forum. Continue reading to check out the top six revenue-generating programs from last year’s Awards.

Enjoy the feature,

Erin Mooney                                         

[email protected]

P.S. - Feeling creative? Send in your best marketing and advertising campaign from 2013 and your team could be the next feature in "Selling It"!

To recognize the most successful sports idea that had a distinct objective put into action, and created substantial results.

(NOTE - Scroll to the bottom for more details on how to apply).

Last year's SAMMY Award winner and finalists brought six (6) big, creative ideas to the market place. Continue reading to learn more about the outstanding ideas that came from last year's competition or click here for a brief overview.

It's simple - all we need you to do is answer three questions:

• What was your OBJECTIVE? (What were you looking to do?)
• What ACTION did you take to accomplish that objective?
• What was the RESULT of that action? (In other words ... what happened?)

After we receive your SAMMY submission and entry fee, a SAMMY jury consisting of sports industry professionals from the pro and collegiate teams here in San Diego will have the difficult task of reviewing all the submissions and narrowing them down to the six best ideas.

Once the six best ideas have been identified, we'll contact the "owners" of each of the six finalists and give them one month to prepare a ten-minute presentation for a special Super SAMMY finalists Breakout session at the 2014 National Sports Forum on Tuesday, February 11, 2014! Take us through your company's program or idea... what did you set out to do... and what was the recipe for success.

Product and service providers - don't use the ten minutes as an infomercial to pitch your product... instead, tell us from the team's perspective, what was their objective and how you helped them meet their goals... or better yet have someone from the team present with you.

• Free registration to the 2015 National Sports Forum
• Invitation to host a Breakout Session on idea generating and creativity at the 2015 NSF