Exhibitor Feature: SPEVCO

Spevco Introduces a Recent Fabrication Project with Hollywood’s Productions for Under Armour
 
Under Armour has made quite an impact into the athletic apparel market and one would think it couldn’t get much better at the top. But it does, it gets much better! Under Armour elected to take its marketing experience to a new level.

Through collaboration with Hollywood’s Productions and Spevco, Inc., Under Armour has successfully orchestrated the design and build of two vehicles that tour the U.S. promoting top of the line products and an “I WILL” attitude that is the underpinning of the Under Armour brand.

The first vehicle, appropriately termed “The Bobcat”, is a 16’ truck with a slide-out stage and awning that powerfully transforms into a store on wheels. It features ample display space for shoe and apparel products, multi-media devices and information panels.
 
 
The second vehicle, aptly named “The Rocket”, quickly transforms a 36’ trailer into a completely immersive experience with a slide-out, stage and a rooftop deck with accompanying spiral stair case.
 
Customers can sit and relax on the upper deck or play a friendly game of corn hole in front of the exhibit while interacting with the newest introductions from the Under Armour brand.

2013 NSF SAMMY Award Winner

About SPEVCO:

SPEVCO, Inc., incorporated in 1978, is a pioneer in experiential “live” marketing and has evolved into an organization specialized in creating innovative mobile exhibits and consumer entertainment experiences. Characterized by a reputation of unrivaled quality, Spevco designs, manufactures and provides the operational “heavy lifting” as needed by our agency partners. Spevco has great pride in our “NASCAR roots” and is taking our engineering and operating experience to new industries to create opportunities for a new group of clients. -- learn more by visiting: www.spevco.com.

Contact:
Bill Victory
VP Sales & Marketing
SPEVCO
(336) 924-7927
[email protected]

 

 


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