Session Description:

Join this exciting panel and discuss emerging trends in social media that will impact sports teams in the coming year. We'll discuss how to unlock the potential of Facebook's new "Timeline" feature as well as cover changes and opportunities to sell more through Facebook's extended open graph. We'll also discuss social CRM strategies that allow teams and venues to profile their fans and create marketing programs to sell more tickets and merchandise. We'll explore how to leverage Facebook.com applications, including Facebook exclusive pre-sales and offers, as well as fan engagement techniques to build your social database. Lastly, we'll share how to maximize your social commerce efforts including integration with Facebook Connect.

A little background on Jane:

Jane Kleinberger co-founded Paciolan and has served in multiple capacities during her tenure including CEO and Chairman of the Board. Under Jane's leadership, the company expanded its domain to include fundraising and marketing solutions in addition to its core ticketing systems. Ms. Kleinberger's work today focuses on both client and industry relations and she is a key member of the senior management team focused on strategic development. Ms. Kleinberger also serves on a number of industry boards, associations, and is a frequent guest lecturer on the educational circuit with many graduate sports management programs including West Virginia University and Ohio University. She has previously served on the board of directors for the International Ticketing Association (INTIX) and is currently a trustee of the IAAM Foundation Board. Jane studied accounting and business administration at the University of Cincinnati, and has worked in high tech for over 30 years.

A little background on Matt:

Matt is a senior member of the Paciolan team, having worked previously in Ticketmaster's consumer marketing department. At Paciolan he creates and manages high ROI consumer advertising initiatives for clients, so far launching programs in Search Engine Marketing, social media, and display ad retargeting. Matt is a graduate of Pepperdine University's Graziadio School of Business and Management.

A little background on Lauren:

Lauren Cochran is currently in her 6th season with the Philadelphia Flyers. In July of 2011, Lauren was promoted to Sr. Manager of New Media. Her responsibilities include overseeing all aspects of the Flyers New Media initiatives including the Flyers website, social media, email marketing and automation, mobile marketing and online sponsorship.

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