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Session Description:
The agreement that created Target Field is not your father's naming rights deal. From its origins to its ongoing execution, the partnership between the MLB team and the retail giant is an example of the new way of doing business among leading properties and brands, with both parties acknowledging responsibility for the other's success in what is a true partnership. The presentation will explore how the Twins-working with IEG Consulting- created a ground-breaking sponsorship opportunity predicated on accountability and delivering value and results to their partner. This includes an unprecedented commitment to have IEG independently reassess the naming rights' fair market value periodically throughout the 25-year term, as well as deliver other data and insights to help Target measure its return. The Twins and Target will share their perspective on how a changed marketplace has reshaped traditional sports sponsorships; what they expect from their partner; and what they view as their primary responsibilities to their partner.
A little background on Emily:
Rogers oversees IEG's consulting, measurement and research services. Through these services, IEG helps brand and property clients navigate the complex universe of sponsorship and optimize the true worth of their investments.
She is a seasoned sponsorship professional with 15 years of experience in the industry. Rogers joined IEG in 2000 as vice president of consulting services. Since that time she has directed engagements with leading brand and property clients such as Corona, ExxonMobil, Gaylord Entertainment, Kentucky Derby, Minnesota Twins, Orange Bowl Committee, Susan G. Komen for the Cure, TD Bank, Resorts World Sentosa, UNICEF and USOC.
Rogers has shared her insights on sponsorship trends, integrated marketing and strategic philanthropy with audiences throughout North America, Europe, Latin America and Asia.
She is a past member of the Florida Festivals and Events Assn. board of directors, served as board chair for two years and is currently a member of the Florida Education Foundation board of directors and executive committee.
Rogers has an M.S. in education from Florida State University and an M.S. in educational leadership from the University of South Florida.
A little background on Laura:
Laura Day was named Senior Vice President of Business Development on August 28, 2006. Day oversees the ballclub's revenue generation including ticket sales and corporate partnerships, while also playing a key role in shaping the team's strategic plan. Day's primary focus will be maximizing revenues associated with the team's transition from the Metrodome to Target Field.
Day joined the Twins from the Minneapolis Convention and Visitor's Association where she created the strategic plan for sponsorship and membership development. Prior to joining the MCVA, she served as vice president of sales for Victory Sports One (2003-2004). In 2007, she was named to the Minneapolis-St. Paul Business Journal's “Women to Watch” List. Day was one of the first Minnesota Wild employees, helping launch the Xcel Energy Center as vice president of corporate partnerships from 1999-2002. During her time at the Wild, she helped convert 12,000 season ticket deposits to paid status, launched the Twin Cities first premium seating program (selling out in a record eight weeks) and oversaw the team's corporate partnership team, which included the acquisition of naming rights and building founding partners.
Day got her start in sports working for the Twins from 1991-1999, where she held a variety of posts including vice president of sales and marketing; director of corporate marketing; and promotions manager.
Day, a native of Stillwater, MN, resides in Hudson, WI, with her husband Mike.
A little background on Dan:
After working in motorsports for nearly a decade, Dan Griffis recently assumed the position of Director of Strategic Partnerships, Events and Lifestyle Marketing with Target Corporation. Griffis was previously with Chip Ganassi Racing.
While at Chip Ganassi Racing, Griffis held the position of Vice President of Business Development for over eight years and he was responsible for securing new sponsors and servicing existing sponsors for the Team. One of Griffis' early successes at Ganassi was to lead the development of a new, 180,000-square-foot team headquarters in Charlotte, NC, tapping into the expertise at longtime sponsor Target Corp. The tactic saved the team about $6 million. Additionally, Griffis brought on McDonald's Corp, Kellogg Co., Nikon Corp., Unilever, and Kimberly Clark as major sponsors.
Early in his career, Griffis also spent time at KPMG Consulting and Grant Thornton.
Griffis received his Bachelor's degree in history from The College of Wooster and graduated with his MBA from the University of Michigan – Stephen M. Ross School of Business.
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