AQUARIUS SPORTS AND ENTERTAINMENT AND IDEGY FORM PARTNERSHIP

 

JULY 26, 2011
BALTIMORE, MD—idegy, a premier promotional merchandise company located in Columbus, Ohio has named Aquarius Sports and Entertainment as its first Sports Marketing agency of record. Additionally, idegy will serve as the preferred promotional merchandise company for Aquarius. The partnership will allow the agency to offer its clients direct to factory pricing and deliver cost efficiencies for sponsorship activation and corporate hospitality platforms.

Using their respective industry contacts and relationships, both companies will use the new partnership to generate new and efficient opportunities for existing and future clients. As promotional products and premium items are increasingly used by teams, brands, and properties to reward, encourage, and inspire consumers, idegy and Aquarius’ new partnership will enhance revenue opportunities for their partners.

Matthew Grossman, founder and CEO for idegy said, “This is a wonderful opportunity for idegy’s business. By teaming up with Aquarius, we will both be able to differentiate ourselves from our competitors. idegy, with the help of Aquarius, will focus on adding additional marketing value to sponsors, teams and leagues through the proper use of promotional merchandise.”

“We are privileged to be selected by idegy to leverage our industry experience, knowledge and relationships to develop partnerships for idegy,” said Aquarius Sports and Entertainment President Marc Bluestein. “This new partnership will provide our partners with immediate revenue enhancement opportunities and cost efficiencies when utilizing promotional products and premium items.”

Bluestein and Grossman will also spend time together at industry conferences and events discussing the value and use of promotional products and premiums as part of the marketing and sponsorship communication platforms.

About idegy, inc idegy, inc. provides customized branded merchandise to Fortune 500 companies, major sports teams, leagues and global retail companies, like Aflac, Honda, The Cincinnati Reds, Detroit Red Wings, Motorola, Roush Fenway Racing, Outback Steakhouse and The Chicago Bears. These clients are among many other well-respected brands that rely on idegy to bring their marketing campaigns to life through branded merchandise. For more information, visit www.idegy.com.

About Aquarius Sports and Entertainment Aquarius Sports and Entertainment is a full-service sports and entertainment marketing firm. It provides clients with a one-stop option for a variety of business and marketing services that include sponsorship consulting and activation, sponsorship sales representation, corporate hospitality, event and promotional marketing, and digital and social media activation. To learn more, visit www.Aquarius-SE.com or follow Aquarius on twitter @AquariusSports

Contact: Eric Goldscher Phone: (240) 547-3483