BROOKINGS, S.D. – Sept. 7, 2010 – College football fans are well-known for their affinity and loyalty to their teams. This year, there will be even more excitement at college football stadiums as Daktronics (Nasdaq-DAKT) turns on new integrated scoring and display systems around the country.

The recently completed renovation of the University of Alabama’s Bryant-Denny Stadium included the addition of four new Daktronics HD-X corner end zone video boards (shown above) and two new digital ribbon boards. Each of the four new video displays measures approximately 21 feet high by 52 feet wide, providing fans in the now 101,000+ capacity stadium with great views of the action.

Another of this season’s largest new systems is at Indiana University’s Memorial Stadium, where more than 52,000 fans will enjoy live action and video replays in 4.4 trillion colors on a giant 36 foot high by 90 foot wide high definition screen. “The new scoreboard will enhance every aspect of the game day experience,” said Fred Glass, Vice President and Director of Athletics. “It will be a major part of the big time atmosphere we are creating at venues throughout campus.”

Lamar University begins its program anew after a 20 year hiatus from the sport. Jason Henderson, Associate Athletic Director at Lamar, is very excited about the start of a new tradition and a new Daktronics system. “The Daktronics equipment will enhance our football operations, enhance our game day experience, and put us up there with top universities when it comes to our facilities,” Henderson said. The new board is approximately 48 feet high and 88 feet wide, with a large LED video display positioned in the middle of the configuration.

Adams State College in Alamosa, Colo., is another school ready to kick off the season with a new integrated system in a newly renovated facility. Adams State chose Daktronics to design and build a system that incorporates a traditional scoreboard, LED video display and Sportsound^® sound system. “The fan experience at the new stadium will be completely enhanced by this new system,” said Athletic Director Larry Mortensen. “Both the college football team and area high school teams will appreciate and enjoy the facility.”

Football fans at these colleges and universities will experience new Daktronics football systems this season:

·      Adams State College – Alamosa, Colo.

·      Clemson University – Clemson, S.C.

·      Fayetteville State University – Fayetteville, N.C.

·      Indiana University – Bloomington, Ind.

·      Lamar University – Beaumont, Texas

·      Marshall University – Huntington, W.V.

·      Monmouth College – Monmouth, Ill.

·      Southern Methodist University – Dallas, Texas

·      Southern Utah University – Cedar City, Utah

·      St. Norbert College – De Pere, Wis.

·      Texas A&M University – Commerce – Commerce, Texas

·      Texas Tech University – Lubbock, Texas

·      University of Alabama – Tuscaloosa, Ala.

·      University of Kansas – Lawrence, Kan.

·      University of Louisville – Louisville, Ky.

·      University of Richmond – University of Richmond, Va.

·      Virginia Tech – Blacksburg, Va.

·      Western Carolina University – Cullowhee, N.C.

Many of this year’s systems incorporate Daktronics proven HD-X LED video display technology, which provides incredible viewing angles, improved contrast, and the ability to show vivid images in up to 4.4 trillion colors. Coupled with HD-X display technology at several of the new projects is the company’s new Show Control system, providing a powerful combination of control software, data integration, and playback hardware that forms a comprehensive production solution. For more on the new Show Control system visit www.daktronics.com/show. 

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at [email protected], call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2010 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.