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February 25, 2015 | Volume 13, Issue 1
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THE ADART COMPANY PARTNERS WITH RED BULL TO PROMOTE THEIR PRODUCT
The AdArt Company Manufactured and Produced C.A.D. Wraps™ to Help Red Bull Promote Product in New Way.
By: Alby Abalos
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Click the image above to learn more about C.A.D Wraps!
Dear Faithful Readers,
I can’t believe how fast the Forum comes and goes! Hard to believe that it has already been over two weeks since we wrapped up the 2015 NSF with the Cincinnati Reds at the Budweiser Gala.
It has been a long time since we arrived in your mailbox with the latest “Selling It…” story and we couldn’t be more excited to get back at it with The AdArt Company. If you were out in Cincinnati you probably remember seeing their great C.A.D. Wraps™ in their trade show booth. I couldn’t help but think they would be a perfect fit for a story here. The C.A.D. Wraps™ definitely add a unique opportunity for companies to get their brand out there no matter the environment or scene.
Thank you for everybody who made it to Cincinnati. It was a pleasure meeting so many of you. For those who didn’t make it hopefully we can change that as we head to Portland, Oregon in February of 2016.
Ryan
P.S. - Feeling creative? Send in your best marketing and advertising campaign and your team could be the next feature in "Selling It"!
PROGRAM TITLE
The AdArt Company: C.A.D. Wraps™
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OBJECTIVES
Red Bull needed a new way to advertise their energy drinks outside of stores to increase their sales.
The AdArt Company wanted to create a durable point-of-purchase solution that would work for Red Bull in indoor or outdoor environments. The solution needed to withstand a variety of weather conditions, have an easy installation process, and fit a variety of square or round pole sizes.
PROGRAM DESCRIPTION
After many hours spent designing and testing, C.A.D. Wraps™, or Cylindrical Advertising Display Wraps, came to life. C.A.D. Wraps™ are printed wraps designed to fit a variety of pole sizes. They are the perfect solution to help your brand or product gain new exposure and have many different designs available along with custom sizes.
C.A.D. Wraps™ have a unique internal structure that allows them to be mass-produced in one size and accommodate any square or round pole 2” – 12” in diameter. Their customizable design can be utilized in any indoor or outdoor environment and will not slip once installed. C.A.D. Wraps™ assembles with ease and installs under 5 minutes, no tools are required, and withstands severe weather conditions – field tested in winds up to 50 mph.
Today, AdArt remains the exclusive manufacturer and distributer of C.A.D. Wraps™.
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Click above to see how C.A.D. Wraps are Assembled!
PARTNERSHIP
Red Bull chose to team up with The AdArt Company to increase the sales on their product. In 2014, Red Bull sold more than 5.6 billion cans. Red Bull is available in more than 167 countries and look to continue their growth.
RESULTS
The AdArt Company’s C.A.D. Wraps™ has become a premium outdoor branding item. C.A.D. Wraps™ are durable and will remain intact for 6 months minimum. Red Bull saw a lift in sales at locations where this was installed. C.A.D. Wraps™ are the only display in existence that gives 360 degrees visibility.
Vinnie DeMarco, Owner, C.A.D. Wraps™ states, “C.A.D. Wraps™ are arguably the most versatile and innovative point-of-purchase item on the market today. Our customers truly see C.A.D. Wraps™ as a value-added marketing piece.”
LOOKING AHEAD
C.A.D. Wraps™ allows brands to gain consumer attention in a whole new way. This allows for the ability to capitalize on marketing expenditure with 360 degrees of advertising in any environment. The AdArt Company will continue to work with companies looking to expand their brand through their C.A.D. Wraps™.
CONTACT
For more Information, contact:
Vinnie DeMarco, Owner, C.A.D. Wraps™, The AdArt Company
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ABOUT THE NATIONAL SPORTS FORUM
The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2016 NSF Conference and Trade Show will be held on February 14 - 16, 2016 in Portland, OR. Visit www.sports-forum.com.
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THE NSF SALUTES
OUR PARTNER
Budweiser is back for their 13th year with the NSF as they are the Official Sponsor of the "Budweiser Gala" that will take place on the evening of Tuesday, February 16, 2016. Anheuser-Busch, Inc., a diversified corporation, is the world's largest brewer with 12 domestic breweries and distribution in more than 80 countries.
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