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To learn more about BioTE Medical, LLC click here!
November 12, 2014 | Volume 12, Issue 36
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EL PASO CHIHUAHUAS RAISE AWARENESS AND NATIONAL ATTENTION WITH BARK AT THE PARK
The El Paso Chihuahuas' Bark at the Park encourages community involvement.
By: Crystal Hopkins
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Click the image above to check out the article on the Chihuahuas receiving media attention!
Dear Faithful Readers,
Growing up in San Diego my entire life I have never really experienced the change of seasons. For me and my fellow San Diegans, Fall usually means the temperature has dropped from 75 to 72. Even though there is not much change in the weather here you may have noticed a change to the top of this “Selling It…” article. We have a new presenting sponsor, BioTE Medical, LLC.
Here at the NSF, we couldn’t be more pleased to partner with a company like BioTE Medical, LLC. BioTE Medical, LLC is based out of Texas and is one of the leading Certified Medical Practitioners providing pellet therapy nationwide.
This week’s story features an awesome program from Minor League Baseball. As a dog fan, I definitely need to look into getting a jersey like this!
Enjoy the read,
Ryan Heidrich
P.S. - Want even more revenue generating ideas? Follow @NatlSportsForum on Twitter to get more helpful insights on #sportsbiz, #sponsorship and more!
PROGRAM TITLE
El Paso Chihuahuas: The Dog Show
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OBJECTIVES
The El Paso Chihuahuas wanted to create a fun and family-friendly way to shed light not only on their team, but also their incredibly supportive hometown community. By taking an existing annual event common in Minor League Baseball, they hoped to raise ticket sales, with the ultimate goal of raising awareness for a great cause.
PROGRAM DESCRIPTION
As an ode to their canine mascot, Chico the Chihuahua, the Chihuahuas decided to step up their game with this year’s annual Bark at the Park event that took place on Sunday, August 3, 2014. Beyond welcoming fan’s pets to the stadium, the Chihuahuas designed a number of promotions in the form of giveaways and auctions: The first 2,000 attendees received a free bobble-head of Chico, and specially designed jerseys were auctioned off to fans directly from the players.
Fans also had a chance to name the newest member of the Chihuahua’s front office-a rescued Chihuahua from the Humane Society of El Paso. Votes for each possible name in the Name the Dog Contest (Lola, Ruby, Reina, Estrella and Rosa) came in the form of $1 donations to the Humane Society. In the end, Lola won, and she was proudly introduced at the game.
Building on this community involvement, the Chihuahuas also presented Dino, a military dog, who was with Staff Sergeant Christopher Diaz when he was killed in action in 2011.
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Click the image above to check out the Chihuahuas' ticket page!
PARTNERSHIP
The Chihuahuas partnered with GECU and the Humane Society of El Paso. GECU is a locally owned financial institution, dedicated to helping members fund a variety of projects. The Humane Society is a non-profit no-kill shelter for rescued animals in the El Paso area. Both partners saw positive results from this event.
RESULTS
Bark at the Park turned out to be extremely successful for the Chihuahuas and those involved. Their creative jerseys were featured on ESPN when host Keith Olbermann wore one on his daily show, garnering national attention. Ultimately, the auctioning of these jerseys and the donations from the Name the Dog Contest raised $20,000 for the Humane Society. In the end, the game sold out, increasing ticket sales for the Chihuahuas.
As Tori Stein, Manager of Promotions states, “We believe in living our brand, and being the Chihuahuas there was no better way than to take Bark at the Park to the next level. We were thrilled that this promotion accomplished all of our goals. It was fun and innovative, it got us national attention, it sold tickets, it raised awareness for a great cause and ultimately saved the life of our new front office member, Lola.”
LOOKING AHEAD
The Chihuahuas plan to participate in Bark at the Park for years to come. Both the fans and the team enjoyed the event, as it brought the community closer than ever to the team. Already planning for the 2015 Bark at the Park, the Chihuahuas hope to continually improve upon the planning and promotions to focus on increasing the fan experience as much as possible.
CONTACT
For more Information, contact:
Tori Stein, Manager, Promotions, El Paso Chihuahuas
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ABOUT THE NATIONAL SPORTS FORUM
The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2015 NSF Conference and Trade Show will be held on February 8 - 10, 2015 in Cincinnati, OH. Visit www.sports-forum.com.
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