October 31, 2012 | Volume 11, Issue 11

The best idea from the past year in regards to the overall objective, action and result

The winning submission from the 2012 SAMMY Award - Portland Timbers. Click the image above to see full submission.

Dear Faithful Readers,

We can all benefit from looking at what we've done in the past and looking for new ideas to implement in the future. This is why we created the annual NSF SAMMY award, the single best Sales, Advertising, Marketing, or Management idea of the Year. The idea that really got fans buzzing, increased ticket sales and now has other teams asking themselves, "Why didn't I think of this earlier?" If you and your organization put a big idea into action this year and subsequently saw big results, then you don't want to miss this opportunity to gain recognition in front of the sports industry's best at the 2013 National Sports Forum. Continue reading to learn more about the SAMMY award and the six outstanding, revenue-generating ideas that came from last year's competition.

Enjoy the feature,

Chantelle Neep

[email protected]

P.S. - Happy Halloween! Feeling creative? Send in pictures of your Halloween costumes and we'll post the most original on the NSF social media channels!

To recognize the most successful sports idea that had a distinct objective, was put into action, and created substantial results.

(NOTE - Scroll to the bottom for more details on how to apply).

Last year's SAMMY Award winner and finalists brought six (6) big, creative ideas to the market place. Continue reading to learn more about the outstanding ideas that came from last year's competition or click here for a brief overview.

It's simple - all we need you to do is answer three questions:

• What was your OBJECTIVE? (What were you looking to do?)
• What ACTION did you take to accomplish that objective?
• What was the RESULT of that action? (In other words ... what happened?)
  

After we receive your SAMMY submission and entry fee, a SAMMY jury consisting of sports industry professionals from the pro and collegiate teams here in San Diego will have the difficult task of reviewing all the submissions and narrowing them down to the six best ideas.

Once the six best ideas have been identified, we'll contact the "owners" of each of the six finalists and give them one month to prepare a ten-minute presentation for a special Super SAMMY finalists Breakout session at the 2013 National Sports Forum on Tuesday, January 29, 2013! Take us through your company's program or idea... what did you set out to do... and what was the recipe for success.

Product and service providers - don't use the ten minutes as an infomercial to pitch your product... instead, tell us from the team's perspective, what was their objective and how you helped them meet their goals... or better yet have someone from the team present with you.

• Free registration to the 2014 National Sports Forum
• Invitation to host a Breakout Session on idea generating and creativity at the 2014 NSF