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The Oakland A's won the 2012 NSF ADchievement Award in the Television category. Click the video above to see their submission.
Dear Faithful Readers,
Good advertising is a delicate mix of art, sound, lighting and timing of delivery that adds up to make a big impact on its target audience. While there is a certain science behind bringing these elements together to create dynamite advertisements, there is also a bit of luck that comes into play. At the National Sports Forum, we have a strong appreciation for exceptional advertising and believe that it deserves to be recognized and shared. This is why we created the annual NSF ADchievement Awards, acknowledging the best sports-themed advertising of the year. If you believe your advertising is the best in the industry then continue reading to find out how you can put a spotlight on your efforts at the 2013 National Sports Forum in Orlando, FL!
Enjoy the feature,
Chantelle Neep
[email protected]
P.S. - Want even more revenue generating ideas? Follow @NatlSportsForum on Twitter to get more helpful insights on #sportsbiz, #sponsorship and more!
PROGRAM TITLE
2013 NSF ADchievement Awards
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OBJECTIVES
To showcase the best sports-themed advertising campaigns of 2012
PROGRAM DESCRIPTION
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Entering the 10th year, the 2013 NSF ADchievement Awards will be presented January 27 - 29, 2013, at the National Sports Forum in Orlando, FL. This is your chance to pit your organization's advertising against the best and most effective in the sports industry - giving you the potential to "take a bow" in front of the entire industry, and be recognized as the leader in our business!
The NSF ADchievement Awards highlight the year's best sports-themed advertising campaigns in North America. Campaigns can be submitted in any of the eight categories below. Finalists in each category will be determined by a preliminary judging panel consisting of independent advertising experts. Then, the attendees of the 2013 National Sports Forum will vote to determine the individual winners of each category.
In addition to the eight categories, the prestigious NSF ADchievement Overall Award of Excellence will be presented to the sports property with the best cumulative advertising. The panel of advertising experts will determine the winner prior to the conference using the total score of each organization's top six individual categories. A representative from the organization that wins the Overall Award of Excellence will be brought out (all expenses paid) to the 2013 National Sports Forum in Orlando to receive the award live, in front of the entire industry! The more categories you enter, the better chance you'll have at receiving the Overall Award of Excellence.
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Advertisement
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The Vancouver Canucks won the 2012 NSF ADchievement Awards in the In-Arena category.
Click the video above to view the winning submission.
SUBMISSION CATEGORIES
The eight individual categories are:
1. Television
2. Social / Mobile Media (Facebook/Twitter Campaigns, Check-Ins, Apps, etc.)
3. Print (any ad appearing in a publication)
4. Out-of-Home (billboard, bus shelter, etc.)
5. In Stadium/In Arena (stadium signage, restroom ads, etc.)
6. Sales Collateral (ticket stubs, pocket schedules, etc.)
7. Alternative Media (cups, notebooks, cinema, misc., etc.)
8. Internet/Web-based (splash page, interactive online ad, etc.)
PRICING
The cost to submit a campaign for the 2013 NSF ADchievement Awards is $139 per entry. To make the Overall Award of Excellence more competitive, all participating teams, agencies, brands, and properties can participate in the "ADchievement Six Pack Special" and submit six entries for a flat rate fee of $600.
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DATE
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SUBMISSION FEE
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OCTOBER 15 - NOVEMBER 30
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$139 PER ENTRY
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SIX PACK SPECIAL
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$600 (6 ENTRIES)
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For complete submission instructions, or if you would like additional information on the 2013 NSF ADchievement Awards, please visit: http://www.sports-forum.com/awards/ad/
Submission Deadline: November 30, 2012
2012 WINNERS
The 2012 Winners: Last year, we had more than five hundred entries from all across the sports industry from teams, universities, and agencies. But in the end, our independent judging panel awarded the NSF ADchievement Overall Award of Excellence for the best sports advertising to the Milwaukee Brewers.
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MILWAUKEE BREWERS
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OAKLAND A's
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(Click the thumbnail to view on YouTube)
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OAKLAND A's
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(Click thumbnail to view on YouTube)
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DOOR NUMBER | 3
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(Click thumbnail to view on YouTube)
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KANSAS CITY ROYALS
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(Click thumbnail to view on YouTube)
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MILWAUKEE BREWERS
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(Click thumbnail to view on YouTube)
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MAPLE LEAF SPORTS & ENTERTAINMENT
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(Click thumbnail to view on YouTube)
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VANCOUVER CANUCKS
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(Click the thumbnail to view on YouTube)
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IOMEDIA
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(Click thumbnail to view on YouTube)
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