March 24, 2010 | Volume 8, Issue 21

Stockton Fans Hunt for Piggybank

Ports link sponsor with scavenger hunt to drive web traffic

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Justin Gray
Director of Marketing
Stockton Ports
[email protected]
(209) 644-1920

The scavenger hunt idea was first created by Brandon Berns, Director of Marketing for the Delmarva Shorebirds, a sister franchise of the Ports. Because both teams are owned by 7^th Inning Stretch LLC, communication and ideas between the two teams are very common. Once the Shorebirds had seen success with their scavenger hunt program, the idea was passed along for the Ports to implement.

The Ports decided to launch an area-wide scavenger hunt for a Splash Piggybank, a piggybank belonging to the Ports Mascot, Splash. Each day the Ports issued a clue to its location on their website, www.stocktonports.com, as well as their social networking sites on Facebook, MySpace and Twitter. The fan to find the Splash Piggybank and return it to the Ports Front Office would win 4 Field Box tickets to a Ports game as well as 2 Field Level tickets to an Oakland A's game, the Ports Major League affiliate.

A Splash Piggybank, named after the Ports' Mascot, was the hidden item.

The Ports were extremely happy with the results of the promotion. Reviewing the web traffic for the month of February, the highest number of page views on their website was on days where a scavenger hunt clue was posted. More than 1,000 page views were made each day a clue was posted. Ports' Director of Marketing, Justin Gray, reiterated these feelings, stating, "The scavenger hunt was a great interactive feature that brought a lot of attention to our social media pages and website. Chase Chevrolet was great to work with and happy to provide a place to hide Splash's piggybank. We hope to do this a few more times throughout the year with more great prizes for our fans."

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