River Cats 'Baseball 101' Sells Out For the Second Consecutive Year!

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Volume 1, Issue 6
September 23, 2002

River Cats 'Baseball 101' Sells Out For the Second Consecutive Year!
 

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"Diamond's Are A Girl's Best Friend" ... just ask the ladies of Sacramento!

Thank you for your registration to SELLING IT ... the e-tips sales newsletter from your peers in the team sports industry.  In just two months over 500 industry executives have signed up to receive this newsletter.  But there are many who haven't had an opportunity to read this FREE publication.  So, if you know someone who should be receiving SELLING IT ..., click the button above and 'Forward it to a Friend'.  No doubt, they'll thank you for it.

HAVE YOU REGISTERED TO RECEIVE SELLING IT...?      If you haven't registered, sign up NOW!  CLICK HERE, register and you'll receive this FREE eNewletter every two weeks. 

Over the past five Issues we've featured ideas from:

Toronto Raptors - Chicago White Sox - Minnesota Vikings - Sioux Falls Stampede - Boston Bruins

So don't get left behind ... register TODAY!
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Contact: Darrin Gross, Vice President, Corporate Broadcasting & Partnerships

Organization: Sacramento River Cats

Program Title: "The Diamond is a Girl’s Best Friend, Baseball 101 for Women"

Objective: 1) Design an event  to connect women in the community with the Rivercats ballclub.  2) Use marketing efforts to make women aware of the event's sponsor, Sutter Health, and all it does in the community for that segment of the population.  3) Raise money for Sutter Health's community programs targeted directly at this segment again.
Program Description: "The Diamond is a Girl's Best Friend, Baseball 101 for Women," was designed to give women in the community, whether they are avid baseball fans or not, an opportunity to learn more about the game through hands-on activities and "chalk talk" with Rivercats coaches and players. 135 women participated this year and in addition to the on-field activities they also received a gift bag (visor, program for the event, tee-shirt, first aid kit and information on charitable recipient), lunch and autograph session.
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The Sponsor and their Reaction:  The feedback received by the Rivercats has been extremely positive.  Having the event marketed over the air waves, through live reads and a few on-air contests to win tickets, really increased the event's and the sponsor's visibility, which was Sutter Health's number one objective.  The event Sold out for the second consecutive year, has raised thousands of dollars for selected sponsor programs.  The Rivercats will be following up with Sutter Health in the next couple weeks to review their program. 
Result of Doing the Program:  This fun and exciting event gave women in the community the opportunity to join together and have a day for themselves at Raley Field.  From the participant's point of view, even if already well versed in baseball, they came away from the event with a new perspective of the game.  Some of the participants had never held a bat in their  hands or caught a fly ball.  Most had never had the opportunity to meet the players or coaches and most had never been on a professional baseball field, and now they have!  This program allows the Rivercats to solidify their bond with their fans, as well as generate new fans all at the same time.

Contact: For more information on this program, feel free to contact Darrin Gross at [email protected].
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THE FORUM IS HEADING TO PITTSBURGH
January 20-22, 2003

The 8th Annual 2003 National Sports Forum will be showcasing Pittsburgh, PA, January 20-22, 2003.  And if you're registered and paid by October 15, 2002 you'll receive a FREE copy of Team Marketing Report's 2003 Sports Sponsor FactBook (a $295.00 value).  To register or for more information, visit www.sports-forum.com or contact Dominic Giammarinaro at 800-232-3133 ext. 204.
 

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