Twins “Party” Hard for a Good Cause

 

 

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July 9, 2003

Volume 2, Issue 12

Twins “Party” Hard for a Good Cause

Minnesota connects with fans and raises $40,000 for charity with “Autograph Party”

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Contact: Patrick Klinger, Vice President of Marketing

 

[email protected], 612.375.7455

 

 

 

 

 

 

 

Team: Minnesota Twins

 

 

 

 

 

 

 

Program Title: “Twins Autograph Party”

 

 

 

 

 

 

 

Objective: There were two main objectives for this program:

 

 

 

1)   To connect with fans by providing them with the opportunity to meet and receive autographs from current and former Twins players.

 

 

 

 

 

 

 

2)   To raise money for the Minnesota Twins Community Fund

 

 

 

 

Program Description:

The party isn’t stopping in Minnesota as the Twins annual “Autograph Party” just completed its twelfth season. Every year, in an effort to connect with their fans and raise money for charity, the Twins host this event. This year the “Autograph Party” was a full-scale event in which fans could meet current and past Twins as well as participate in a variety of “hands-on” activities.

 

 

 

 

 

 

 A dozen autograph stations were set up outside the ballpark on the Metrodome Plaza.  The entire current Twins roster, including coaches, was split among the stations.  The current roster signed autographs for 1 ½ hours followed by alumni for another 1 ½ hours.  

 

The event was free, though a $25 autograph card was required for those who wanted to secure signatures. Included with each autograph card was a free upper club ticket ($14 value) good for any Twins game during the remainder of the season.

 

 

 

 

 

 

 

The Autograph Party also included other activities for fans including the following:

 

 

 

  • Live and silent auctions of baseball memorabilia

     

     

     

  • Chance to take some swings in batting cages

     

     

     

  • Speed pitch challenge

     

     

     

  • Wiffle Ball Home Run Derby

     

     

     

Media: The “Autograph Party” was promoted through Fox Sports Network, KSCT TV, WCCO radio and local newspapers. The Twins flagship radio station, WCCO, broadcasted live from the event.  In addition, the “Autograph Party” was covered by local television stations.

 

 

Sponsor:

The event was sponsored by the Twin City Co-ops Federal Credit Union for the second consecutive year. Included in their sponsorship package was inclusion in all advertising, collateral materials and pre-event publicity. Twin City Co-ops also received a booth at the event and the opportunity for a representative of the company to appear on a live radio broadcast.

 

 

 

 

 

 

 

 

 

Results:

 

 

The twelfth annual "Twins Autograph Party” was the biggest and best to date. The sold out event attracted Twins fans to the Metrodome and provided them with the opportunity to interact with past and present players, while raising money for the community. All in all, 1,600 autograph cards were sold (which was a sell-out) and the event raised in excess of $40,000 for the Minnesota Twins Community Fund.

 

 

 

 

 

 

Looking Ahead:

 

With the "Autograph Party” once again selling out all 1,600 tickets, the Twins look forward to continuing this tradition next season for the thirteenth consecutive year. The Twins have considered increasing the number of tickets available for this event, however have decided against it to avoid creating an overcrowded environment that would take away from the fans’ experience and depreciate the value of the ticket.  The Twins are also looking to secure Twin City Co-ops Federal Credit Union to a multi-year sponsorship deal.

 

 

 

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