April 20, 2005

Volume 4, Issue 6

White Sox Tie The Knot With Fans

Sox earn over $100,000 in non-traditional revenue through "traditional" means

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Contact: Martha J. Black, Coordinator of Sox Experiences, (312) 674-5396, soxexperience@chisox.com
 

Team: Chicago White Sox                      

Program Title: Sox Experience

Objectives: The Chicago White Sox have three main objectives for the wedding experience:

1) Help fans get closer to the action by offering a once in a lifetime wedding experience at U.S. Cellular Field.

2) Increase revenues by way of non-traditional avenues.

3) Give a portion of the proceeds to the Chicago White Sox Charities, the club’s non-profit arm.

Program Description: No longer are fans only hearing organs at baseball fields... they're also hearing wedding bells too! That's because the Chicago White Sox are now offering their fans the chance to have their wedding aisle end at home plate, through a program called "Sox Experience."

The White Sox have targeted newly engaged fans to offer this unique experience while gaining some additional revenue for the ball club.

There are a number of wedding experiences White Sox fans can choose from:   

   - Non-Game Day On-Field Wedding Experience         

     ($10,000)

   - Non-Game Day Home Plate Wedding Experience 

     ($2,500)

   - Non-Game Day Warning Track Wedding Experience

     ($750)

   - Game Day Center Field Fan Deck Wedding

     Experience ($5,000)

Media: To date, the wedding experiences as well as the other Sox Experiences have generated eight feature stories in print publications, including The Wall Street Journal, USA Today, Street and Smith’s Sports Business Journal, Crain’s Chicago Business and the Chicago Sun-Times. In addition, the program has generated significant coverage on local television stations, including WGN and FOX, and will be included in an in-depth news feature on WMAQ (NBC5) this summer.

Results: The White Sox wedding experience generated more than $100,000 in 2004, even though the program did not begin until May. A significant increase in revenue is expected in 2005.

Looking Ahead: The White Sox Wedding Experience will continue to grow and evolve based on fan feedback. The White Sox encourage their fans to be creative in developing their own “fantasy” experience, and will do what they can to make their dreams come true.

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