Phanatics Are Made in Philadelphia
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Fans at Phillies games - both young and old can visit the Make Your Own Phanatic store and make their own mascots. They can pick out a Phillie Phanatic plush doll, get it stuffed with fluff, and dress it in an assortment of accessories and costumes that the Phanatic wears on field during games. These outfits range in price anywhere from $5 to $15. Purchasers get to name their new friend on a birth certificate and take it home in a special Cub Condo ® box.
Media: The Phillies promote the store through in-park scoreboard ads, in publications and through radio and TV drop-ins. Build-A-Bear Workshop works with the Phillies to cross promote with area stores.
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