Tundra Frozen in Lambeau… Literally!
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Contact: Craig Benzel, Director of Marketing & Corporate Sales, 
After about 14 months of planning, the inaugural “Frozen Tundra Hockey Classic” was played at Lambeau Field featuring The Ohio State University Buckeyes and the eventual 2006 Division I NCAA National Champion University of Wisconsin Badgers hockey teams on February 11th. For the event, the Packers actually transformed Lambeau Field into an open-air ice hockey rink for the game to be played. 
Results: The game sold out with some 40,890 fans packing Lambeau Field for this inaugural event. The Packers exceeded their expectations in all areas including public relations, community relations and revenue, while putting on a national event that provided a once-in-a-lifetime experience for both collegiate hockey teams. What’s more, according to the Packer Country Visitor and Convention Bureau, the economic impact for Brown County was between $2.5 million and $3 million. 
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