Early Bird to Win All-Star Game Tickets!

 

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May 17, 2006

Volume 5, Issue 8

Early Bird to Win All-Star Game Tickets!

        Pirates increase pre-sales

by 56% with All-Star

FanFest promo

 

 

 

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Contact: Matthew Burton, MLB, [email protected], (212) 931-7899

Bob Derda, Director of Ticket Sales, [email protected], (412) 325-4732

Brian Chiera, Director of Marketing, [email protected], (412) 323-5000

 

Team: Pittsburgh Pirates

 

Program Title: All-Star FanFest promotion

 

Objective: To increase pre-sales for 2006 All-Star FanFest tickets

 

Program Description: ‘The early bird gets the worm’ – that's a saying we all know, right?  Well, this spring some lucky fans in Pittsburgh got the chance to be early birds and beat the competition to some 2007 MLB All-Star Game tickets and other prizes.

 

Here is how it worked… Die-hard fans who purchased their MLB All-Star FanFest tickets early, between April 10th - 25th, were entered into a drawing for a chance to win one of several All-Star prizes, which included:

 

  • Two tickets to the 77th MLB All-Star Game;

  • Two tickets to the Taco Bell® All-Star Sunday™, which is the first day of events at PNC Park featuring the All-Star Futures Game™ and the Taco Bell® All-Star Legends & Celebrity Softball Game;

  • Two tickets to the Gatorade® All-Star Workout Day, which is highlighted by All-Star batting practice and the CENTURY 21® Home Run Derby;

  •  Baseballs autographed by All-Star FanFest spokesman Jason Bay and Hall of Famer Bill Mazeroski.

 

Media:  Pirates promoted the All-Star FanFest contest through press releases, media tours, e-mail blasts, followed up by their website and in-game promotions.  Post coverage was secured across all media platforms - including the Pittsburgh Post-Gazette and SportsBusinessDaily.com, as well as other print, Internet, radio, and televised coverage.

 

Results:  Not only did the Pirates increase awareness of All-Star FanFest with the promotion, pre-sales from the same time period in 2005 increased by 56%!

 

Looking Ahead: While this was a one-time promotion created to drive initial pre-sales for FanFest tickets, based on the success of this promotion, the Pirates may look to do something similar later this month for FanFest.

 

 

 

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