Fan Portal Hits Grand Slam

 
To view this as a web page, click here.

September 20, 2006

Volume 5, Issue 16

Fan Portal Hits Grand Slam

Contact:  Joe Wagoner

                   Director of Marketing,

                   Sacramento RiverCats

                   (916) 376-4754

 

Team: Sacramento RiverCats

 

Program Title: Fan Loyalty Portal

Objective: To dramatically increase overall awareness of the Sacramento RiverCats' Fan Loyalty Portal (FLP) in order to boost new memberships and drive existing members to update their FLP profiles through the use of a Digital Interactive Video Campaign on the website.

 

 

 

Program Description: The Sacramento RiverCats, league leaders both on and off the field, sought to finish the 2006 baseball season on a fan friendly note. In order to reach out to their loyal fans, the RiverCats turned to SeaBridge, Inc. and LucidGuide to enhance their fan portal through the use of interactive videos. The DIV displays as a live-action video floating on the website featuring the 'Cats on-field emcee Rafael "Raffy" Siegel as he describes the features and benefits of fan interaction with the Fan Loyalty Portal. The most recent campaign using the interactive video incorporated promotional incentives such as free concert tickets to see the Dave Matthews Band or a VIP experience to 'Shag Fly Balls with the 'Cats' at one of the last home games of the season.

 

 

Whether more interested in free concert tickets to Dave Matthews Band or interacting with players before the game, the DIV campaign moved users through the promotion, registration, confirmation and ultimately online registration or purchase. The use of the interactive video helped increase the awareness of the Fan Loyalty Portal and promote season ticket renewals for 2007, online Game Day ticket sales, and upcoming in-stadium events.  

Media:  The RiverCats used E-marketing to all of the fans in addition to in-game drop-in radio broadcasts during the last five games of the season.  They also used in-stadium promotions in the remaining five games using PA announcements.

Sponsor:   Comcast was the sponsor of the Digital Interactive Video, which was produced by LucidGuide.

 

Results: The result of the Digital Interactive Video campaign was a "Grand Slam" generating three times the average new registrations and member profile updates for the RiverCats Fan Portal.  "This promotion significantly increased membership to our Fan Loyalty Portal and drove a lot of traffic to our site!" exclaimed Kim Ponce, Promotions Manager of the Sacramento RiverCats. 

Joe Wagoner, Director of Marketing for the Sacramento RiverCats, firmly agreed with Ponce explaining, "Our fans are our lifeblood, and we are always looking for innovative ways to communicate with them." The success of the promotion is largely credited to SeaBridge, Inc., a San Francisco company, for the Fan Portal and LucidGuide, working out of San Diego, for creating the Digital Interactive Video. (Click on any of the company logos to view their websites)

 

 

Looking Ahead:  The Sacramento RiverCats continuously look to improve their fan communication.  The Fan Loyalty Portal interactive video promotion to finish the 2006 season was a little taste of what's "on deck" for the 2007 season. The RiverCats will continue to partner with companies such as LucidGuide and SeaBridge, Inc. which confirms that the fans have more excitement to look forward to off the field as well as on the field. 

 

 

 

Click the logo for more information on

 The 2007 National Sports Forum

The NSF Salutes It's Sponsor:

  Click the logo above to learn

more about Winstead

The National Sports Forum

8419 La Mesa Blvd., Suite B

La Mesa, CA 91941

www.sports-forum.com

619.469.4101


| Back to index...

Search Archive »





Browse by Month »

May 2017
April 2017
March 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002