2011 SMA Annual Conference Abstracts

Wednesday, October 26th
 1:30pm – 2:00pm (Breakout Sessions)                                                                   
 
CSR Approach to Sport Events: Managing Towards Triple Bottom Line
Xinquan (Sheena) Yang, University of Texas at Austin
 
Consumer Knowledge of Brand Extensions versus Team Licensed Product
Isabell Rhenwrick, Indiana University; Antonio Williams (Advisor), Indiana University; Patrick Walsh (Advisor), Indiana University; Adia Waldburger, Indiana University
 
Motivations behind Fantasy Football League Participation
Lana L. Huberty, University of Minnesota; Megan Shreffler, University of Minnesota;  Jinhee Yoo, University of Minnesota;  Eric Brownlee (Advisor), University of Minnesota; Stephen D. Ross (Advisor), University of Minnesota
 
2:00pm – 2:30pm (Breakout Sessions)                                                                   
 
eSports Consumption Motives: Comparison to Traditional Sport Involvement
Donghun Lee, Ball State University; Linda J. Schoenstedt, Xavier University
 
The FAMOUS Star: A Pedagogic Model of Sport Event Marketing
Steve Chen, Morehead State University; Ron Dick, Duquesne University
 
Making a Fan: Identification at a NCAA Division II University
 Michael Farris, Northern Kentucky University; Joe Cobbs, Northern Kentuck University
 
BREAK
 
2:45pm – 3:15pm (Breakout Sessions)                                                                   

Revenue Management in Sport: An Examination of Dynamic Ticket Pricing and
Secondary Market Prices in MLB
Stephen L. Shapiro, Old Dominion University; Joris Drayer, Temple University
 
Viewership Maximization in Non-NFL Markets
Scott Tainsky, University of Illinois; Chad D. McEvoy, Illinois State University; Mateusz Jasiele, University of Illinois
 
Brand Building with Team Music: The Impact of Musical Fit on Shopping Outcomes
Khalid Ballouli, University of South Carolina; Gregg Bennett, Texas A&M University; Michael Hutchinson, Coastal Carolina University
 
3:15pm – 3:45pm (Breakout Sessions)                                                                   

Consumers from Emerging Markets: Perceptions and Attitudes toward Global
Sporting Brands
Kim Chiyoung, University of Texas at Austin; Bob Heere (advisor), University of Texas at Austin
 
Major and Minor League Sales: A Job Postings Content Analysis
Jeffrey C. Petersen, Baylor University; David A. Pierce, Ball State University; Lawrence W. Judge, Ball State University
 
Fan Motives to Consume Ultimate Fighting Championship (UFC) Pay-Per-View (PPV) Events
Lamar Reams, University of Northern Colorado; Hsin Chung Chen, University of Northern Colorado
 
Thursday, October 27th
 
8:30am – 9:00am (Breakout Sessions)                                                                    
 
The Dynamic Marketing Strategies of Professional Sport Teams Engaged in Pro-Environmental Initiatives
Timothy B. Kellison, Florida State University; Yu Kyoum Kim (advisor), Florida State University
 
Jae-Pil Ha, University of Louisville; T. Chris Greenwell (Advisor), University of Louisville; Jae-Hyun Ha, College of Saint Rose
 
Lucy Jiesun Lee, Florida State University; Jeffrey James (Advisor), Florida State University

9:00am – 9:30am (Breakout Sessions)                                                                    
 
Steve McKelvey, University of Massachusetts – Amherst; Kevin Snyder, University of Massachusetts – Amherst; William Sutton, University of Central Florida
 
 Hai Li, University of Florida; Luke Lunhua Mao, University of Florida; James Zhang (advisor), University of Georgia
 
Hyun-Woo Lee, Florida State University; Young Do Kim, Florida State University; Kyle Stephen Bunds, Florida State University
 
9:30am – 10:00am (Breakout Sessions)                                                                 
 
Andrea N. Eagleman, Indiana University-Purdue University Indianapolis               
 
George B. Cunningham, Texas A&M University; E. Nicole Melton, Texas A&M University
 
Consumer Awareness and Brand Identification of the Youth Olympics Games
Jeffrey C. Petersen, Baylor University; Lawrence W. Judge, Ball State University; Elizabeth Wanless, Ball State University; David Bellar, University of Louisiana at Lafayette; Karin Surber, Cisco Systems
 
BREAK
 
10:15am – 10:45am (Breakout Sessions)                                                               
 
Sanghak Lee, Johnson and Wales University – Charlotte
Patrick Walsh, Indiana University; Chih-I James Chien, National Taipei University;  Stephen D. Ross, University of Minnesota
 
10:45am – 11:15am (Breakout Sessions)                                                                               
 
Greg Greenhalgh, Virginia Commonwealth University
 
Michael Cottingham II, Southern New Hampshire University; Dennis Phillips, University of Southern Mississippi; Michael Carroll, Troy University; Dan Drane,
University of Southern Mississippi; Brian Gearity, University of Southern Mississippi

Lessons Learned From Implementing an ePortfolio System: Assessing Sport
Management Students’ Learning for Career Placement
Timothy D. DeSchriver, University of Delaware; Kathleen Langan Pusecker,
University of Delaware; Edgar N. Johnson, University of Delaware
* Note: This session will continue until 11:45am
 
11:15am – 11:45am (Breakout Sessions)                                                                               
 
Nels Popp, Illinois State University; Chad McEvoy, Illinois State University
 
Brenda Pitts, Georgia State University;  Doris Lu-Anderson, California State University;  Natasha Brison, Georgia State University; Dusty Bennett, Georgia State University; Eric Cheek, Georgia State University; Robert Cliatt, Georgia State University; Ashley Collins, Georgia State University; Joe DeVito, Georgia State University;
Cavan Fosnes, Georgia State University
 
Lessons Learned From Implementing an ePortfolio System: Assessing Sport Management Students’ Learning for Career Placement
Timothy D. DeSchriver, University of Delaware; Kathleen Langan Pusecker, University of Delaware; Edgar N. Johnson, University of Delaware
(continuation from 10:45am session)
 
LUNCH
 
1:45pm – 2:15pm (Breakout Sessions)                                                                   
 
Ryan K. Zapalac, Sam Houston State University; Daniel L. Wann, Murray State University; Brent C. Estes, Sam Houston State University; Emily A. Roper,
Sam Houston State University
 
Assessing NBA Fans Online Criteria Of Satisfaction (FOCS) – Proposition of a Conceptual Model
Nicolas Lorgnier, Canisius College; Yann Abdourazakou, Canisius College;
Shawn O'Rourke, Canisius College
Eric C. Schwarz, Saint Leo University; Daniel Malta, Saint Leo University; Richard Truncale, Saint Leo University
 
2:15pm – 2:45pm (Breakout Sessions)                                                                   
 
Stephen L. Shapiro, Old Dominion University; Joris Drayer, Temple University; Brendan Dwyer, Virginia Commonwealth University
 
Eric A. Brownlee, Gannon University; Stephen D. Ross, University of Minnesota; Anna Resman, University of Minnesota; Clinton Warren, Eastern Illinois University
Kevin Cattani, University of Florida
 
BREAK
 
3:00pm – 3:30pm (Breakout Sessions)                                                                   
 
Larry Neale, Queensland University of Technology; Sam Fullerton, Eastern Michigan University
 
Jae-Pil Ha, University of Louisville; T. Chris Greenwell (Advisor), University of Louisville
 
Wonyoung Kim, University of Southern Mississippi; Ho-Mun Jun (Advisor), Mokpo National University; Dan Drane (Advisor), University of Southern Mississippi
 
3:30pm – 4:00pm (Breakout Sessions)                  
 
Luke Lunhua Mao, University of Florida; James J. Zhang (advisor), University of Georgia; Daniel P. Connaughton (advisor), University of Florida
                                                
 A Content Analysis of Sport Marketing Quarterly (1992-2011)
Ted B. Peetz, University of Nevada – Las Vegas; Lamar Reams, University of Northern Colorado; Nancy Lough (Advisor), University of Nevada – Las Vegas
Matthew Blaszka, Georgia State University; Beth A. Cianfrone (Advisor), Georgia State University
 
Friday, October 28th
9:00am – 9:30am (Breakout Sessions)                    
 
Segmenting Cause-Related Sport Event Participants
So Youn Lim, University of Texas at Austin; Toshiyuki Ogura, University of Texas
at Austin; B. Christine Green, University of Texas at Austin
 
Wonseok Jang, University of Florida; Yong Jae Ko (Advisor), University of Florida
Erin McNary, Fontbonne University
 
Antonio S. Williams, Indiana University; Wan Yong Choi, Indiana University; Dae Yeon Kim, Indiana University; Paul M. Pedersen, Indiana University
 
9:30am – 10:00am (Breakout Sessions)                 
 
Kihan Kim, Seoul National University; Lira Yun, Seoul National University
 
Alexandria Pantaleoni, Indiana University; Galen Clavio (Advisor), Indiana University
 
Consumers’ Evaluation of Golf-Products: The Roles of Extrinsic Product Cues
Sung-Woo Bae, Pusan National University; Na-Young Choo, Pusan National University; Song-Hyun Cho (advisor), Pusan National University; Jae-Hyun Ha,
The College of Saint Rose; Yong-Chae Rhee, Washington State University; Tae-Ho Kim, University of Florida; Yong Jae Ko (advisor), University of Florida
 
Consumer Recognition of Product Endorsement by Professional Athletes
Frank R.Veltri, Metropolitan State College of Denver; Vish Iyers, University of Northern Colorado; John Miller, Troy University;
Clay Daughtrey, Metropolitan State College of Denver
 
10:00am – 10:30am (Breakout Sessions)                               
 
Carol L. Bruneau, University of Montana; Anthony Crawford, University of Montana
 
Jihoon Kim, University of Florida; Yong Jae Ko (Advisor), University of Florida
 
Yong Jae Ko, University of Florida; Yonghwan Chang, University of Florida; Yongchae Rhee, Washington State University; Youngjin Hur, University of Central Missouri
 
Fans vs. Spectators: Understanding Support in Minor League Baseball
Jason M. Simmons, University of Tampa; T. Christopher Greenwell, University of Louisville; Marion E. Hambrick, University of Louisville; Greg P. Greenhalgh,
Virginia Commonwealth University; Dustin Thorn, Coastal Carolina University
 
BREAK
 
10:45am – 11:15am (Breakout Sessions)               
 
 Minyong Lee, Valparaiso University; Sungho Cho, Bowling Green State University; Taeyeon Yoon, University of Connecticut; Howon Jeong, ChungAng University
 
Evan Frederick, Indiana University-Bloomington; Galen Clavio, Indiana University-Bloomington; Lauren Burch, Indiana University-Bloomington;
Matthew Zimmerman, Indiana University-Bloomington
 
Jules Woolf, University of Windsor; Bob Heere, University of Texas – Austin; Matthew Walker, University of Florida
 
Donald P. Roy, Middle Tennessee State University

11:15am – 11:45am (Breakout Sessions)                               
 
 Jason W. Lee, University of North Florida; Liz Gregg, Jacksonville University; Jennifer Beck, Kennesaw State University;
Beth Cianfrone, Georgia State
University; Christopher Keshock, University of South Alabama; Rob Mathner, Troy University
 
Alan L. Morse, Mississippi State University
 
The Mediating Effect of Emotion/Hedonic Shopping Value on Golf-Product Consumption
Sung-Woo Bae, Pusan National University; Na-Young Choo, Pusan National University; Song-Hyun Cho (advisor), Pusan National University; Jae-Hyun Ha, The College of Saint Rose; Yong-Chae Rhee, Washington State University; 
Tae-Ho Kim, University of Florida; Yong Jae Ko (advisor) University of Florida
 
Junya Fujimoto, Osaka University; Munehiko Harada, Waseda University; David P. Hedlund, Florida State University; Ken Sumida, University of Otago
 
11:45am – 12:15am (Breakout Sessions)                               
 
 Paul Batista, Texas A&M University
 
Terry W. Eddy, St. John’s University; Cody T. Havard, University of Memphis
 
Steve Chen, Morehead State University; Evan Worrell, Morehead State University; Kenneth Henderson, Morehead State University
 
Nancy Lough, University of Nevada-Las Vegas; Jennifer Pharr, University of Nevada-Las Vegas; Jason Owen, University of Nevada-Las Vegas
 
LUNCH
 
2:30pm – 3:00pm (Breakout Sessions)                   
 
Brian S. Gordon, University of Wisconsin – Lacrosse; Jordan R. Bass, Florida State University
 
Reza Mohammadkazemi, University of Tehran; Fereydon Tondnevis, Tarbiat Moallem University; Mohammad Khabiri, University of Tehran
 
Kevin J. Cumiskey, Eastern Kentucky University; Craig McCann, Eastern Kentucky University
 
Nancy Lough, University of Nevada-Las Vegas; Jennifer Pharr, University of Nevada-Las Vegas; Ted Peetz, University of Nevada-Las Vegas; Jason Owen, University of Nevada-Las Vegas
 
3:00pm – 3:30pm (Breakout Sessions)                   
 
Globalizing Sport Management Curriculum: An Analysis of Benefits of a Short-Term Study Abroad Program
J. Andrew Choi, University of San Francisco; Myoung Jin Kim, Illinois State University; S. Roger Park, Gonzaga University
 
Wonseok Jang, University of Florida; Yong Jae Ko (Advisor), University of Florida
 
Consumer Evaluation of Brand Fit, Attitude, and Purchase Intention of Athletic Team Merchandise
Donghun Lee, Ball State University; Elizabeth Wanless, Ball State University; James E. Johnson, Ball State University; Charles Kroncke, College of Mount St. Joseph
 
Blaine T. Uhlman, Seattle University; Galen T. Trail (Advisor), Seattle University
 
3:30pm – 4:00pm (Breakout Sessions)                   
 
A HLM Analysis of the Impact of Beijing Green Olympic Games
Liyan Jin, University of Florida; Daniel P. Connaughton (Advisor), University of Florida; James J. Zhang (Advisor), University of Georgia

Uses and Gratifications Case Study: Texas Rangers Activate Twitter on Game Day
Laci Wallace, East Texas Baptist University; Kimberly Miloch (Advisor), Texas
Woman’s University
 
Kyle S. Bunds, Florida State University; Hyun-Woo Lee, Florida State University; Yu Kyoum Kim (Advisor), Florida State University
 
Megan Shreffler, University of Minnesota; Stephen Ross (Advisor), University of Minnesota