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Mark Ording

Vice President
IEG Consulting



Mark leads IEG’s valuation and research engagements, providing strategic insight, metrics and tools to the sponsorship industry. Under his leadership, IEG analysts have worked with hundreds of clients to value thousands of sponsorship opportunities and deliver critical data.
 
Mark also leads IEG consulting engagements to help develop strategies that increase revenue for rightsholders and maximize return for corporate sponsors.
 
A sample of his clients include MetroParks Tacoma, the 12th Man, Relativity Media, Disney, Mohegan Sun, New York 12th Man Marketing, MetLife Stadium, San Francisco 49ers, Minnesota Twins, L.A. Coliseum, Visa, NBC Universal, Ford, LegoLand, Orlando Magic, AirTran, ESPN, Hershey Foods, Kerzner International, Aspen Chamber Resort Association, Dr Pepper Snapple Group, Jazz at Lincoln Center, Houston Texans, Jim Beam, Westfield, California State Parks Foundation, Men’s Health Magazine, Subway, World Sport Group and USOC.
 
Prior to IEG, Mark worked as a senior auditor at Grant Thornton, LLC, an international public accounting firm based in Chicago.