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Sam Caucci
CEOSales Huddle Group
Sam Caucci has managed and coached sales and leadership teams for publicly held, private sector and franchised companies across the globe.
In 2010, Sam founded Sales Huddle Group, a sports industry sales consulting and training firm. With work delivered across Asia, Europe and North America, the Sales Huddle Group has impacted organizations throughout the sports industry, with clients that include professional sports teams, pro athlete training facilities, college/university programs, and more. Applying an innovative approach to training and coaching sales, Sam oversaw the creation of the Training Game, the first web based game for coaching sales and customer service.
Before Sales Huddle Group, Sam was the National Director of Franchise Sales & Marketing for the Parisi Speed School, the largest sports performance training franchise in the world. He was previously in a leadership role with Life Time Fitness, serving as Director of Sales and spearheading the grand opening and overall management of the company’s expansion into the NJ/NYC market. Prior to joining Life Time Fitness, Sam was General Manager for Perfect Competition Athletic Development, a sports performance training center nationally recognized for its preparation of elite athletes from across the NFL, MLB, NBA, NHL and MLS. While at Perfect Competition, Sam managed sales, sponsorship, and negotiation for the team responsible for the training and development of over 1,300 elite professional athletes.
Sam is proud to have been a part of the sales and service training of over 2,700 students that have gone on to secure jobs both in and out of the sports industry, and has been featured in Fox News, CNN, The Hill, ESPN, The Street, Smart CEO, and The Washington Times.
Before Sales Huddle Group, Sam was the National Director of Franchise Sales & Marketing for the Parisi Speed School, the largest sports performance training franchise in the world. He was previously in a leadership role with Life Time Fitness, serving as Director of Sales and spearheading the grand opening and overall management of the company’s expansion into the NJ/NYC market. Prior to joining Life Time Fitness, Sam was General Manager for Perfect Competition Athletic Development, a sports performance training center nationally recognized for its preparation of elite athletes from across the NFL, MLB, NBA, NHL and MLS. While at Perfect Competition, Sam managed sales, sponsorship, and negotiation for the team responsible for the training and development of over 1,300 elite professional athletes.
Sam is proud to have been a part of the sales and service training of over 2,700 students that have gone on to secure jobs both in and out of the sports industry, and has been featured in Fox News, CNN, The Hill, ESPN, The Street, Smart CEO, and The Washington Times.
