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As a member of Extraco Banks' Executive Committee and Asset-Liability Committee at Extraco Banks, James has managed several divisions including Mortgage, Personal Lines Insurance, Marketing, Retail Sales and Training, Financial Center Retail Management, Consumer Credit and Customer Care. He is credited with the development of the Mortgage, Insurance, Business Technology, Financial Services and Bank Consulting divisions at Extraco Banks, raising the non-interest income to superior peer averages. He manages, develops and implements strategies designed to grow and increase profitability and efficiency of Extraco's retail banking operations in all channels. He also developed an innovation task force that is responsible for research and development on all leading edge technologies, products and the customer experience. He is the President and CEO of Extraco Consulting. He was named BAI Maverick Banker 2011. A graduate of Texas Tech University, James began his banking career as a teller, giving him a unique perspective of the banking industry over the past thirty years.