National Sports Forum: Newsletter Archive

NSF "Selling It..." Newsletter - 2017 ADchievement

October 12, 2016 | Volume 14, Issue 17

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2017 NSF ADCHIEVEMENT AWARDS

The Year's Best Sports-Themed Campaigns.

By: Tina Szyszkowski

The Utah Jazz won the 2016 NSF ADchievement Award in the Social/Mobile Media category. Click the image to see their submission.

Dear Faithful Readers,

Happy October! This month is always an exciting time of the year for us because it’s “awards season” here at the National Sports Forum. One of the NSF’s annual awards programs are the ADchievement Awards, which showcase the most creative sports-based advertising of the year. The entries range from television commercials, social media campaigns, stadium signage, promotional collateral, and more!

Our office will soon begin to fill up with hundreds of these great sports advertisements that your organizations have done this past year. Below are some of the entries from our 2016 winners in each of the eight (8) categories (Television, Social/Mobile Media, Print, Out-of-Home, Alternative Media, Sales Collateral, In-Stadium/In-Arena, Internet/Web-Based).

The 2017 ADchievement Awards submission period will be open until November 30^th. If you believe your advertising is the one to beat, then continue reading to find out how to enter. The winners will be crowned in front of the entire NSF family at the 2017 National Sports Forum in Minneapolis-St. Paul.

Enjoy the read!

Cheers,

Alby Abalos

Marketing and Communications Manager

[email protected]

P.S. - Don’t forget to stay engaged with us on social media! Follow @NatlSportsForum on Twitter and Instagram and like us on Facebook!

PROGRAM TITLE

Preview of the 2017 NSF ADchievement Awards

OBJECTIVES

To showcase the best sports-themed advertising campaigns of 2016.

PROGRAM DESCRIPTION

Entering its 14th year, the 2017 NSF ADchievement Awards will be presented on February 14, 2017, at the National Sports Forum in Minneapolis-St. Paul, MN. This is your chance to pit your organization's advertising against the best and most effective in the sports industry - giving you the potential to "take a bow" in front of the entire industry, and be recognized as the leader in our business!

The NSF ADchievement Awards highlight the year's best sports-themed advertising campaigns in North America. Campaigns can be submitted in any of the eight categories below. Finalists and winners in each category will be determined by a preliminary judging panel consisting of independent advertising experts.

In addition to the eight categories, the prestigious NSF ADchievement Overall Award of Excellence will be presented to the sports property with the best cumulative advertising. The judges will determine the winner prior to the conference using the total score of each organization's top six individual categories. A representative from the organization that wins the Overall Award of Excellence will receive the award live, in front of the entire industry at the 2017 National Sports Forum! The more categories you enter, the better chance you'll have at receiving the Overall Award of Excellence.

The Charlotte Hornets won the 2016 NSF ADchievement Award in the Sales Collateral category. Click the image to see their submission.

SUBMISSION CATEGORIES

The eight individual categories are:

1. Television
2. Social/Mobile Media (Facebook/Twitter campaigns, Pinterest/Instagram pages, apps, etc.)
3. Print (any ad appearing in a publication)
4. Out-of-Home (billboard, wraps, bus shelter, etc.)
5. In-Stadium/In-Arena (stadium signage, in-game videos, restroom ads, etc.)
6. Sales Collateral (ticket stubs, season ticket packages, pocket schedules, etc.)
7. Alternative Media (promotional collateral, unique marketing items, misc., etc.)
8. Internet/Web-Based (splash page, interactive online media, banner ads, etc.)

PRICING

The cost to submit a campaign for the 2017 NSF ADchievement Awards is $139 per entry. To make the Overall Award of Excellence more competitive, all participating teams, agencies, brands and properties can participate in the "ADchievement Six Pack Special" and submit six entries for a flat rate fee of $600.

DATE	SUBMISSION FEE	SIX PACK SPECIAL
October 15 - November 30	$139 Per Entry	$600 (Six Entries)

For additional information on the 2017 NSF ADchievement Awards, please contact

Ashlee Tsukushi at (619) 469-4101 ext. 205 | [email protected]

2016 WINNERS

Last year, we had hundreds of entries from all across the sports industry from teams, universities and agencies. In the end, our independent judging panel awarded the NSF ADchievement Overall Award of Excellence for the best sports advertising to the Milwaukee Brewers!

OVERALL AWARD OF EXCELLENCE

MILWAUKEE BREWERS

BEST TELEVISION

OAKLAND ATHLETICS

BEST SOCIAL / MOBILE MEDIA

UTAH JAZZ

BEST PRINT

SACRAMENTO KINGS

BEST OUT-OF-HOME

PHILADELPHIA EAGLES

BEST ALTERNATIVE MEDIA

HOUSTON ROCKETS

BEST SALES COLLATERAL

CHARLOTTE HORNETS

BEST IN-STADIUM / IN-ARENA

CLEVELAND CAVALIERS

BEST INTERNET / WEB-BASED

SAN FRANCISCO 49ERS

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ABOUT THE NATIONAL SPORTS FORUM	THE NSF SALUTES OUR PARTNER
The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2017 NSF Conference and Trade Show will be held on February 12 - 14, 2017 in Minneapolis-St.Paul, MN. Visit www.sports-forum.com.
	Ticket Galaxy joins the NSF as an Official Sponsor for the second time in 2017. Ticket Galaxy is the sports and entertainment industry’s leading source for tickets on the secondary market, providing consumers with hard-to-get, sold-out, and discount tickets to live entertainment events in the United States and abroad. Click Here to learn more!

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